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Too late for housing

In Spain there are themes that work like long-running series, new seasons are announced, some actors change and the plot remains the same, but with few twists in the script. La vivienda is probably the longest-running series of all, anchored for a long time in the drama genre. And like any good endless series, the problem is not so much the plot, but the fact that the denouement never comes. And it looks like an unhappy ending.

There is a lot of talk about price. There is a lot of talk about demand. There is less enthusiastic talk about supply. But there is hardly ever any talk about what is really structural: time.

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The choice

It goes without saying that I understood Benedict XVI's resignation as a symptom of normality and modernity in the Catholic Church. That a man of almost 86 years of age should want to leave his responsibilities, retire from the limelight and end his days away from the worldly noise is not only understandable and...

José Antonio Rodríguez Piedrabuena -- Is the human brain really different?

Human brains did not evolve from reptilian brains by developing additional parts to house emotion. We do not have an inner snake or an emotional monkey to be controlled, as some courses offer, which, on the other hand, do not really question anything personal or corporate. The...

Proa Comunicación collaborates in a charity dinner for the Emalaikat Foundation

Next Wednesday 22nd March, Proa Comunicación will participate in the charity dinner 'Drops for Life', an initiative of the Emalaikat Foundation to raise awareness of the importance of World Water Day through actions and events to raise funds to drill wells in Africa. Drops for Life...

Lucía Casanueva -- "Writing disciplines the brain and brings order to life".

In this interview for The Luxonomist, the managing partner of PROA, Lucía Casanueva, tells us about her life and professional career, and details the concepts that define the communication agency she runs. A journalist by training, a businesswoman by action and an entrepreneurial woman, Lucía Casanueva is the founder of PROA, a company that...

Rocío Ledesma del Fresno -- Financial awareness: habits, brains and their financial application

"Watch your thoughts because they will become words. Watch your words because they will become actions. Watch your actions because they will become habits. Watch your habits because they will build your character. Watch your character because it will shape your destiny. And your destiny will be your life. Gandhi...

The top managers' agenda for the 2020s

Businesses around the world are entering 2020 after a decade of expansion and large-scale digital transformation, not to mention major changes and a polarised political scene. "There are many uncertainties and concerns: we expect political and economic volatility to increase, discontent to grow, and a...

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