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Too late for housing

In Spain there are themes that work like long-running series, new seasons are announced, some actors change and the plot remains the same, but with few twists in the script. La vivienda is probably the longest-running series of all, anchored for a long time in the drama genre. And like any good endless series, the problem is not so much the plot, but the fact that the denouement never comes. And it looks like an unhappy ending.

There is a lot of talk about price. There is a lot of talk about demand. There is less enthusiastic talk about supply. But there is hardly ever any talk about what is really structural: time.

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Pablo de Villota -- Estrella Galicia and Ferrari, when sponsorship is an example of less is more (much more)

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Two Proa Comunicación's communication campaigns, among the best of 2019

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VINCI Energies Spain chooses PROA Comunicación as its strategic communications partner

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José Antonio R. Piedrabuena -- Sleep from a medical point of view

From childhood to old age, you should get seven or eight hours of sleep, plus a nap. It is not true that older people have to sleep less, but teenagers suffer from a readjustment of their circadian rhythm and are sleepy later on. Sleeping less for days in a row...

How to create an effective cyber security plan

In order to have an effective cybersecurity plan, it is first necessary to know what assets need to be protected, whether tangible or intangible (buildings, computers, software, data, etc.), and once known, the possible vulnerabilities must be investigated to determine the risks. What is the purpose of the plan? To prevent, avoid...

How businesses can be competitive in the 2020s

A simple and well-known business strategy framework is to determine where to play (which sector or market to serve) and how to win (what is needed to get the best results in that area). However, the "how" is much more important than the "where": the reward for being among the...

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