News

‘Raise your eyes’

I confess that I was moved when I heard the anthem. Look up on the occasion of Leo XIV's apostolic journey scheduled for 6-12 June. Less than a month to go. This song is inspired by a quotation from the Gospel of John (Jn 4,35) and is presented as an invitation to hope, faith and unity in a context marked by uncertainty and discouragement.

Among the various events will be a mass in the Plaza de Cibeles, as well as celebrations in the Sagrada Familia in Barcelona and in the Canary Islands. I encourage you to invest four minutes in listening to Look up, which aspires to become the theme music to accompany all the Pope's meetings. The central message of the journey is reinforced: to look beyond everyday difficulties and rediscover faith, community and hope.

Read the full article here:

3 Things to Avoid when Organising Events

Organising a successful event is a challenge for any company. Getting illustrious speakers who can attract an audience eager to listen attentively is the first step towards success. Filling the selected venue with a suitable number for an audience is also a hard task for which one must compete actively...

Coronavirus crisis communication management

Lucía Casanueva and Valvanuz Serna, managing partners of Proa Comunicación, detail how companies should deal with communication on the occasion of the COVID-19 pandemic. With the aim of correctly managing this crisis, which can affect the reputation of a brand or corporation, Proa Comunicación provides you with the...

-- A hundred entrepreneurs attend the inauguration of PROA's new headquarters in Madrid

On Wednesday 16 November, PROA celebrated the inauguration of its new headquarters in Madrid, located at Calle Montalbán 3, in an event that brought together almost a hundred entrepreneurs and senior managers. "The change of headquarters to a historic and emblematic district of Madrid, such as...

The artificial meat and the necessary prior publicity

I comment an article published in Expansión quoting it, and my comments without quotes. "Meat consumption has reached alarming levels." Bullshit. Consumption has dropped, as has milk consumption. Thousands of farms were closed in Spain last year. "Livestock accounts for 14.5% of total greenhouse gas emissions and takes up two...

Mercedes Asorey -- We are all judges

In this article published in Dircomfidencial, PROA's Director of Litigation Communications, Mercedes Asorey, reflects on the strategy that should accompany legal proceedings, from storytelling to negotiation, including reputation management. We all have a judge inside us. We often become those "judges"...

Great success of participation in José Luis González-Besada's lecture at the Proa Observatory

The presentation by José Luis González-Besada, Director of Communication and Institutional Relations of El Corte Inglés, at the Proa Observatory, where he spoke on 'Communication in large corporations', aroused the interest of a large number of communication directors and company managers.

...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.