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Degussa

POSITIONING A BRAND IN THE DIGITAL ENVIRONMENT

Digital Communication Service

Sector Gold investment

Responsible Bárbara Yuste, Arantxa Reinares, Chema Belsué

Challenge

Manage the brand's communication to improve its presence in the digital ecosystem and drive sales growth in this channel through its e-commerce.

Degussa contracted PROA to develop a digital strategy to achieve the following objectives:

Improving brand positioning in the digital sphere
Addressing a content plan across different digital channels
Increase your online sales through the implementation of two SEM campaigns: one for search and one for branding.

Solution

The strategy developed by PROA focused on the design and development of a digital communication plan tailored to the client's needs, focusing on the creation of new channels and content to increase the company's visibility in the digital environment and boost sales in its e-commerce. The plan was based on the following aspects:

Website update and SEO optimisation
Creation of a blog to publish content of value and differentiated from the news or current affairs section.
Rearrangement of content and different elements to lighten the website and adapt it to a more modern design.
Developing a social media content plan
A monthly newsletter to inform clients and collaborators, as well as the general public, of the latest news, new services and contents of the blog.
Design and development of two SEM campaigns, one for search (highly targeted at the online shop) and the other for branding to boost brand awareness and notoriety in the digital sphere.

Results

Thanks to the strategy developed by PROA, the client has been able to has managed to position itself in the digital sphere as the benchmark in the in the sale of physical gold in Spain. Its visibility in social networks, as well as in other channels, has been strengthened and all this has allowed it to increase traffic to your website and boost your online sales. From January to September 2019, digital turnover grew by 40%.. In the first quarter of 2020, the company's turnover has grown by 57% and the business generated by the website has increased by 536% in March and 162% in the first three months of the year.

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