News

Alberto Cantero -- "We have brought more than 5,000m³ of medical equipment to Spain".

Alberto Cantero, CEO of Gamma Health, explains in a new PROA video how they helped their clients during the state of alarm. "In the first months of the pandemic, we brought more than 5,000m³ of medical equipment to Spain," he says. He also details the characteristics of the Covid Wiseprotec anti-Covid mask, a garment that inactivates the virus and which Gamma Health sells online exclusively in Spain, the UK and Latin America through ecommerce. gammasg.health (which has a 5% discount with the code DISCOUNT-PROA).

Gamma Health is the Diggia Group's health and protective equipment marketing company specialising in the supply of PPE and medical devices. Gamma Health has the exclusivity in Spain for the online marketing of the WiseProtec mask, the first reusable mask that inactivates COVID-19.

The WiseProtec mask is reusable, waterproof, odour neutralising and retains its antiviral properties after more than 50 washes. In addition, it is designed with a biocidal coating that neutralises Covid-19 when it comes into contact with its surface.

Repetition (II): Side B

Another article about electoral debates on television? Another article about the six debates broadcast, two from RTVE, two from La Sexta, one from TVE-3 and one, the first to be held, from Barcelona Tribuna-La Vanguardia? I prefer to read them, some may say, rather than seeing them (as a diet...

-- Conversation with Sergio López-Rivera, Oscar winner

Valvanuz Serna Ruiz, managing partner of PROA, talks with Sergio López-Rivera, Oscar winner, about the importance of giving birth to the creativity of children who do not find their place. Thus, he pays tribute to the eight-year-old Sergio, who has courageously helped him reach the gold of the cinema. Reproduction...

What We Are

Consider that the moral garbage that we are inundated by (for example, on television) is affecting our genes and we do not defend ourselves from the moment that those who break with their programs, a structure of millennia, with lightness that gives them lack of morals, crammed with rights to...

How do our Brains Work?

Rafael Yuste, a Spaniard, at Columbia University in New York City, is studying in a program focused on the brain for ten years in the US. So take a look at the simplifications that are working out there. "It's a type of exploratory research, like getting to a new continent...

Technology, Regulation and Customer Relationship are Keys of the Financial Sector in 2020

After the financial crisis of 2008, which led, among other consequences, to greater interventions of regulatory bodies in the activities of banks, asset managers, intermediaries, investment services companies, insurers and other operators, the financial sector continues to be immersed in a deep transformation of its business and customer relationship models.....

Dispute communication

Rocío Hidalgo, director of PROA Comunicación in the Valencian Community, details the litigation communication service. Proa Comunicación acts in the event of economic crimes, breaches of competition or data protection regulations, labour or environmental disputes, accidents, human rights and other types of situations that may affect...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.