News

Cantabria prepares to host the World Snowshoe Championship

The World Snowshoeing Championships will take place for the first time in Spain between 2 and 4 March. The Fuente Dé cable car, located in the Liébana region within the Picos de Europa National Park, will witness a unique spectacle in a place where numerous summer and winter sports competitions are held.

The snowshoeing world title race was presented this morning at the offices of the Proa CommunicationThe FEDME (Federación Española de Deportes de Montaña y Escalada), partner of the organisation of an event that will undoubtedly be exclusive, unique in Spain, and which in the last three years has had as a precedent the Spanish Championship of the speciality with the confidence of the FEDME (Federación Española de Deportes de Montaña y Escalada).

Not content with organising an event at national level, we wanted to take a step forward and with this intention we travelled to New York in February last year to present and subsequently win the bid for the 2018 edition of the World Championships. After competing with entries from Sweden, Japan, Italy and IndiaCantabria will host this event, which will be attended by representatives from 18 countries.

The professional event will bring together a total of 350 athletes, the maximum allowed by the national park, and around a similar number for a non-competitive event. For both editions the route will consist of a circuit of 4.25 kilometres that will have to be run twice (in total 8.5) with an accumulated difference in altitude of 400 metres through the area of the Lloroza lakes and the San Luis canal. Anyone who wishes to do so can sign up, as no ranking is required in order to participate. There will also be a junior category, with a distance of 5 kilometres. Athletes from Argentina, Chile, Brazil, the United States, Russia, Canada, Italy, France, Norway, Sweden and New Zealand will take part in this great sporting event.

All participants will be able to enjoy a opening ceremony, with a parade of all the countries taking part in the event, parades, audiovisual shows, a dinner for all the runners, a non-competitive evening event, as well as a multitude of activities and surprises. that will make the World Snowshoeing Championships an unforgettable experience.

With this international event organised by the active mountain tourism company Xtreme PeaksThe aim is to achieve greater visibility outside Spain, so that in the future more sporting and other events can be held in the area, attracted by the extraordinary landscape and culture, making it a recognisable destination throughout the world.

The World Snowshoeing Championships have the support of the Government of Cantabria, represented at the press conference by Manuel Bahíllo, Director of the Lebaniego Jubilee Year Society of the Government of CantabriaThe event takes place every 4, 5 or 11 years, as in the case of the last celebration, and coincides with the opening of the door of forgiveness in the Monastery of Santo Toribio, one of the 4 holy places of Christianity since the Middle Ages.

There will also be invaluable support from a multitude of well-known companies from the world of sport and other sectors.

Óscar Sebrango, Picos Xtreme Manager,  emphasised during the press conference held this morning at Proa Comunicacion that "lhe holding of the first snowshoeing world championships in Spain is a very important step forward in the consolidation of winter sports in our country. The presence of some of the best in the world in this sport, such as Joseph Gray, current world champion; Stephan Ricard, champion in 2016; Roberto Ruiz, three times Spanish champion in this speciality; or Manuel Merillas, twice Spanish champion, makes this competition a truly unrepeatable world showcase".

Proa Comunicación collaborates with the XIV Edition of the HANDS Charity Auction

Proa Comunicación will again participate in the Hands 2018 charity auction for the Emalaikat Foundation, an NGO dedicated to the creation and development of sustainable water resources in Africa. The auction will be held on December 4th in Madrid (Casa Club C/Pinar 17), and the entire proceeds will go to...

Proa Comunicación collaborates in the organization of the III Madrid SnowZone Championship for journalists

Madrid SnowZone, one of the largest covered snow tracks in the world and the only one in Spain, held the 3rd Madrid SnowZone Championship for journalists on Sunday 22nd April. The third edition has consolidated an essential sports event for the media, which counted on the representation of more than...

"We are the ideal supplier for subsidiaries of multinationals and medium-sized Spanish companies".

At PROA we are very aware of our DNA as a boutique company. After eleven years closely advising national and international clients, our managers, Valvanuz Serna-Ruíz and Lucía Casanueva reaffirm the importance of a personalised and high quality service as our hallmark, in an interview for Dircomfidencial ....

"The influence scheme has changed because of the crisis of confidence" according to Juan Cardona.

The sixth edition of the "Observatorio Proa de la Comunicación" took place on Monday 19 November. On this occasion, Juan Cardona, Operations Director of Corporate Excellence-Centre for Reputation Leadership, attended the event. Cardona is a member of the State Council for Corporate Social Responsibility (CERSE) and is a member of the Advisory Board of...

Lucía Casanueva -- "Writing disciplines the brain and brings order to life".

In this interview for The Luxonomist, the managing partner of PROA, Lucía Casanueva, tells us about her life and professional career, and details the concepts that define the communication agency she runs. A journalist by training, a businesswoman by action and an entrepreneurial woman, Lucía Casanueva is the founder of PROA, a company that...

-- "We are a boutique company with a multi-sectoral client portfolio".

The managing partners of PROA, Lucía Casanueva and Valvanuz Serna Ruiz, took part in an interview for mujeremprendedora on the occasion of the presentation of the company's new strategic positioning and visual identity. Could you tell us about PROA? PROA was founded in 2009 after the managing partners, Lucía Casanueva and Valvanuz Serna...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.