Communication and public affairs

Branding? Brand image? Relevance? A respected brand has to be something more than a logo, a few colours, a catchy name, an attractive and memorable slogan, etc. In order for a brand to grow from something so simple - and therefore so weak - it needs a process that transforms...

There isn't a day that we open the digital version of any newspaper and not encounter a reputational crisis: a company, a public institution, a cultural organisation or an NGO accused of illegitimate behaviour. Some of the problems they face are of a technical nature: a toxic leak, an unexpected...

This first annual conference of the new cycle will bring together representatives from the world of culture, education, politics, economics, journalism and civil society on 15 October in San Lorenzo de El Escorial The Vargas Llosa Chair begins a new stage, promoted by the Fundación Vargas Llosa, which is being held in...

"We're living this like a movie, a scary movie." This was the beginning of one of the many announcements that have flooded the net these days and which so well reflects the uncertainty that many entrepreneurs are experiencing. And perhaps it is for this very reason, because of the fear...

The demand for digital talent is currently very high and growing rapidly, so much so that companies are embarking on a desperate race to recruit the best talent. However, they are missing a huge opportunity by not reaching out to women more effectively. Women...

Ageing leads to functional changes in the hippocampus, a brain structure that is critical for learning, causing the ability to learn new tasks to decline with age. At the cellular level, synaptic contacts, synaptic strength and plasticity are reduced, hippocampal neurogenesis decreases with age, and...