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Elections in Aragon: PP wins, Vox triumphs

The elections in Aragon mark the second stage of the current electoral cycle, which will culminate in the battle for the Moncloa. The result reaffirms the trend that was already outlined in Extremadura and which is redrawing the map of power in Spain. The hegemony of the right is being consolidated, with Vox as a rising force against the stagnation of the PP and the weakness of the PSOE. The two-party system is suffering in the face of the protest vote that Vox is reaping.

Download the report carried out by the PROA Communication Strategic Analysis and Intelligence Unit on the outcome of the elections in Extremadura.

Círculo de Orellana and PROA Comunicación join forces for women's leadership

The association Círculo de Orellana and PROA Comunicación have signed a collaboration agreement with the aim of contributing to the promotion and visibility of female talent. In the framework of Women's Day, both entities have formalised the agreement with which PROA becomes the communication consultancy firm of the...

UNESID trusts PROA Comunicación to strengthen its communication strategy.

The Unión de Empresas Siderúrgicas (UNESID) has hired PROA Comunicación to develop and execute its communication strategy. The consultancy firm, a benchmark in managing the communication of business associations, will work to improve the positioning and relevance of UNESID. To do so, PROA Comunicación will focus on two aspects: on the one hand, the...

Ricardo Cuevas García -- Family brand: it's personal, it's trust and it's business.

Our account director Ricardo Cuevas García has published in Dircomfidencial an article on the peculiarities of family businesses and discusses what aspects they should consider in their communication strategies. "The transmission of values by the owner tends to be much more authentic because they tend to do it from the heart [...] but this is not the only way of...

The Alicia Koplowitz Foundation presents its 14th Scientific Conference at the headquarters of Proa Comunicación

On Wednesday 10th July, the headquarters of Proa Comunicación hosted the press conference in which the Alicia Koplowitz Foundation presented its 14th Scientific Conference, which this year will be held on 24th and 25th October in the Castellana 33 Auditorium of the Mutua Madrileña. María Concepción...

"The future of journalism is to be ethical, moral, rigorous and of high quality".

The former editor of El Mundo, David Jiménez, said that “the future of journalism is to be ethical, moral, rigorous and of quality” during an observatory held at Proa Comunicación on Wednesday 4 March. After making a quick review of his professional career, since he joined El Mundo as a journalist, he...

Proa Comunicación hosts at its headquarters the presentation of FaqFraud, an initiative to stop fraud in digital advertising

According to Google's latest report, advertisers are losing $3.5 million a day through unauthorised inventory resale and domain spoofing on 16 of the world's most relevant digital media. For this reason, FaqFraud, a non-profit initiative, has been created...

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