When a Foundation is born as a social initiative of a consolidated company with a solid reputation, it does not only need a name or a logo; it requires an identity capable of transmitting its values and a strong image of credibility and rigour.
Mozo Grau-Ticare, a pioneering dental implantology company from Valladolid, entrusted PROA Comunicación with the launch of its Moving for Care Foundation, created to contribute to the advancement of scientific and clinical knowledge in peri-implant health. This launch required several areas of work, led by PROA's Creative Department and Corporate Area: creation of its identity, both at a narrative and visual level, design and development of its website, creation of promotional materials (triptych on peri-implant health, roll-ups and videos presenting the Foundation) and drafting of its press dossier.
The date chosen for its official presentation was 6 February, coinciding with one of Mozo Grau-Ticare's annual milestones, its Ticare Congress in Valladolid, declared of Health Interest by the Regional Government of Castilla y León. The event brought together more than 1,000 professionals from the sector, including dentists, maxillofacial surgeons, prosthetists, hygienists and clinic managers, as well as more than 55 national and international speakers at the Feria de Valladolid.
For two months, we built a brand and a story aligned with the Foundation's scientific, social and informative vocation. The aim was that its visual identity could coexist in very different environments such as the website, social networks, sectoral events, stationery or institutional presentations without losing coherence or authority. At all times, bearing in mind the target audiences of the organisation: clinical professionals, the scientific and academic community, and patients and society in general.
PROA Comunicación, always in close collaboration with the management of Mozo Grau-Ticare, has created a clear visual identity, a sober and honest narrative, a digital experience designed to inform, and physical materials that reinforce the perception of rigour, trust, social commitment and professionalism of the Foundation. Because a brand that is well-made in its form also communicates in its substance.
Now, the Moving for Care Foundation not only has an image, it has a brand ready to grow, communicate and endure.
