News

Lucía Casanueva -- Reinventing the concept of a communications consultancy firm

The managing partner of PROA Communication, Lucía Casanueva, has participated as a guest on the podcast NEWS TO YOUa space for interviews with figures from the world of communication and entrepreneurship.

Lucía Casanueva and Javier Cabedo Figueredo take us on a journey through the history of PROA, its corporate culture, its story, how it selects new professionals and how it promotes a working model based on employee happiness and wellbeing. A journey that also takes us to Santander, its bay and gastronomy.

NEWS TO YOU (NTY) is a platform for media intelligence whose mission is to be the meeting point for those who want to be informed with rigour and plurality. In its weekly podcast, every Thursday you can listen to inspiring stories of those who have succeeded in making their dreams come true.

The full podcast can also be enjoyed at Youtube.

The choice

It goes without saying that I understood Benedict XVI's resignation as a symptom of normality and modernity in the Catholic Church. That a man of almost 86 years of age should want to leave his responsibilities, retire from the limelight and end his days away from the worldly noise is not only understandable and...

Proa Comunicación organised the III National Winter Sports Awards

For the third year in a row, Proa Comunicación helped to organise the National Snow Sports Awards. Presented by Madrid SnowZone and the RFEDI-Spainsnow, the third edition of this event took place last Friday November 15 in Madrid's newly renovated indoor skiing area. Athletes and organizations came together to award...

Proa Comunicación Attends the Presentation of the Resport "The Challenge of STEM Vocations".

The lack of guidance and academic difficulty are two key factors in the drop of enrollment in technical careers, according to the conclusions of the study "The challenge in STEM vocations," presented this Tuesday, September 24 in Madrid and attended by Proa Communicación. The report, carried out by the Asociación...

Communication and creative strategy

Alfonso Villar, Creative Director of the agency PROA Comunicación, explains why creativity is so important and how a creative concept is developed in the field of corporate communication.

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-- Activa Global Flexible SICAV relies on PROA to manage its communication strategy

Activa Global Flexible SICAV, a Collective Investment institution registered with the National Securities Market Commission, has chosen PROA to provide specialized financial communication services, in order to strengthen its position in the Spanish market, in the investor segment institutional, UHNWI and HNWI. The managers of Activa Global Flexible SICAV invest...

UnfakingNews or how to fight disinformation

Why is it now more difficult to recognise The Truth if our knowledge of who we are is so much greater than it has ever been? Does being more informed today mean being better informed? The problem of misinformation has taken its place today as something that seems to...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Lucía Casanueva -- Reinventing the concept of a communications consultancy firm

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.