News

  • Blog
  • 13 April 2020
  • 1 min. reading time

"Exercise is the best pill there is".

Doctor Ángel Durántez, expert in Sports Medicine and Age Management, explains the benefits of a healthy lifestyle and the differences between strength training and aerobic training. Proa Comunicación recovers these unpublished reflections by Dr. Durántez, recorded in July 2019. "Exercise is the best pill there is", says Dr. Durántez, who explains that "it has beneficial effects at all levels of our organism with few side effects". "A positive attitude is one of the great pillars of healthy ageing," he concludes.

Keys to the transformation of the financial sector brought about by the coronavirus

A group of experts from the strategic consulting firm Boston Consulting Group (BCG) has prepared a report on the impact of COVID-19 on the global financial industry. An impact that these experts consider to be very profound, insofar as it will accelerate the transformation of the sector towards a scenario of best practices and...

  • Blog
  • 3 min. reading time

How to create an effective cyber security plan

In order to have an effective cybersecurity plan, it is first necessary to know what assets need to be protected, whether tangible or intangible (buildings, computers, software, data, etc.), and once known, the possible vulnerabilities must be investigated to determine the risks. What is the purpose of the plan? To prevent, avoid...

  • Blog
  • 2 min. reading time

Roberto Ruiz Ballesteros: "Public opinion has to be fair".

Roberto Ruiz Ballesteros, a journalist specialising in court and investigative reporting, reflects on the conflicts that arise in litigation reporting and the importance it has in resolving sensitive cases: "When someone is immersed in a judicial process, they are at a very sensitive moment. Their prestige...

  • Blog
  • 1 min. reading time

Iñigo Sagardoy -- "We need to listen to the business community".

Iñigo Sagardoy, president of Sagardoy Abogados, has participated in a new PROA video on the management of the coronavirus crisis. Asked about how business confidence can be generated in such a complicated context, Sagardoy stressed the need to reach agreements and "cooperate with everyone"....

  • Blog
  • 1 min. reading time

Challenges of the global economy in the decade 2020-2030

In these days of confinement I have been reading the book Crisis Economics written by Nouriel Roubini and Stephen Mihm in 2010. Roubini analyses in detail the most relevant economic crises experienced in our recent history since the 19th century and the economic policies applied to contain them. Although each...

  • Blog
  • 4 min. reading time

Pedro Vidal-Aragón -- "It is necessary to invest in management".

Pedro Vidal-Aragón, founding partner of Quercus Ventures, details in this new PROA video how Quercus Ventures can help Spanish SMEs and what is its differential value. In addition, he explains why it is necessary to invest in management and, finally, he sets out his recommendations for Spanish SMEs to face...
  • Blog
  • 1 min. reading time

More conversations, more ideas, more PROA.
Follow us on our networks.

Linkedin X-twitter Youtube Instagram

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.