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"Exercise is the best pill there is".

Doctor Ángel Durántez, expert in Sports Medicine and Age Management, explains the benefits of a healthy lifestyle and the differences between strength training and aerobic training. Proa Comunicación recovers these unpublished reflections by Dr. Durántez, recorded in July 2019. "Exercise is the best pill there is", says Dr. Durántez, who explains that "it has beneficial effects at all levels of our organism with few side effects". "A positive attitude is one of the great pillars of healthy ageing," he concludes.

The evolution of the brain

"The brain is the most fascinating object in the universe. Every human brain is different, the brain makes every human being unique and defines who he or she is." Stanley B. Prusiner (Nobel Prize in Medicine, 1997) Discoveries about the brain and how it works are of great interest to scientists and non-scientists alike....

Why do they call it a press conference when they mean press release?

One aspect of the COVID-19 crisis is affecting the relationship between the government and the media. Last week around half a thousand journalists, as well as the main associations that represent them, endorsed a manifesto entitled 'Freedom of expression and freedom of...

The sale of sports rights: a shot in the foot by the promoters?

It is a fact that television audiences, as a general trend, are falling in the world of sports. Are we simply in a transition period from analog to digital models, or the "mandamases" of the various competitions, guided by the short-term money from the sale of rights to payment platforms,...

The beginning of regulatory constraints in the internet sphere: Facebook's content advisory board

The continuous technological progress, together with the existence of an increasingly globalised and connected world, must be accompanied by a normative regulation that establishes the limits of what is permitted and what is an infringement of rights and freedoms, as well as of institutions or bodies that are not only allowed but also...

Tips for coping in times of uncertainty

We are living in exceptional times, the country and the world are at a standstill. Non-primary companies are closing down, making redundancies. Entrepreneurs are terrified, markets are collapsing. We recently experienced another deep crisis and we still haven't recovered from it, that crisis has already left us...

"Communication companies need to facilitate dialogue.

Casimiro García Abadillo, the Independent's director, exposes the situation of journalism and the journalistic occupation at the present time, reviewing also the evolution of the press as a mechanism of power. He also shares his vision of the payment wall as the future of the digital press and highlights the...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.