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"Exercise is the best pill".

Dr. Ángel Durántez, expert in Sports Medicine and Age Management, explains the benefits of a healthy lifestyle and the differences between strength training and aerobics. Proa Comunicación recovers these unpublished reflections of Dr. Durántez, recorded in July 2019. "Exercise is the best pill", says Dr. Durántez, who explains that "it has beneficial effects at all levels of our body with few side effects". "Positive attitude is one of the great pillars of healthy aging", he concludes.

The genetics of human beings

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on the genetic programming of human beings in the fourth of five videos made for PROA Comunicación. "New technologies take us away from our genetic programming. Our genetic programming is based on love, coexistence...

AIG - All Blacks Rugby sponsorship: an example of a success story

Recently it was announced that the sponsorship of AIG, the world leader in the insurance world, with the All Blacks, the best known and most emblematic team in the world of Rugby, was not going to be renewed. This news has caused a lot of impact as it is one of the...

How to Manage Reputational Scandals

Alberto Andreu, associate professor of the Faculty of Economic Sciences and Business of the University of Navarra, clarifies what reputational scandals are, what their causes are and how they can be managed. "Companies have to organise their work more by projects than by functions. Reputational risk occurs when there is...

José Antonio Rodríguez Piedrabuena -- Mental Health Act: one step closer to demolition

Mental health should be planned for and meet the World Health Organisation's (WHO) diagnostic criteria in the international classification of diseases; which defines having an anxiety disorder, depressive disorder, substance abuse disorder, sexual dysfunction, schizophrenia or autism, to name a few. Do you have to see...

Roberto Ruiz Ballesteros: "Public opinion has to be fair".

Roberto Ruiz Ballesteros, a journalist specialised in court information and investigation, reflects on the conflicts that are generated in the communication of litigation and the importance that this has to solve sensitive cases: "When someone is immersed in a judicial process, they are in a very sensitive moment. His prestige...

Jose Manuel González -- The new stateless

Societies have from their beginnings organised themselves collectively by ceding part of individual sovereignty in order for a super structure to provide certain services in exchange for that cession. Throughout history, the emphases of this central administration have evolved, as has the nature of the exchange...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.