"Exercise is the best pill".

Íñigo Fernández de Mesa, president of the Instituto de Estudios Económicos and vice-president of the CEOE, participates in a new PROA Comunicación video in which Valvanuz Serna Ruiz, managing partner, raises questions about the economy and reputation. Fernández de Mesa analyses the evolution of the Spanish economy in the last few years....

Roberto Bodegas, KPMG's partner in charge of Marketing and Communication in Spain, participates in a new video for Proa Comunicación's tenth anniversary. As a member of the management committee of KPMG, he has answered questions related to the evolution of marketing and communication during the last decade, the profile of...

We are not in a position to deny that the confinement, the toxic environment of fragmentation created and maintained every day by some politicians, and their perverse trial balloons, has created stress, and continues to do so - adrenergic stress, because of the adrenalin. Adding this to the multiple insecurities of the citizen as a consequence of the...

María José Vega Intriago, human resources consultant and judicial expert calligrapher, explains what calligraphic expertise consists of, what uses it has and what the work process is. Additionally, she details the implication of calligraphic expertise facing new trends and the digital transformation.  

Employees and bosses are looking forward to the Christmas lunch more than ever. The pandemic dampened the previous edition, and both are looking forward to this time of year with pent-up anticipation. Perhaps that is why this time around the event presents greater risks than it does every year, especially in the case of...

In these days of uncertainty and already physical separation, communication in corporations is more important than ever. Companies have a responsibility to their employees, but also to their customers, suppliers, public administrations, the media or the financial markets, because in addition to guaranteeing their security, the way in which this...