"Exercise is the best pill".

I never thought that the context in which I would write about boards of directors in Spain would be so critical, unexpected, sad, and with such an uncertain future. Therefore, what I am going to give here is my opinion, since I humbly admit that I feel incapable of anticipating...

Netflix conflict, that just a few days later, the director would spearhead something that will represent his greatest competition. That the face in the very first close-up of Spielberg initiates the...

With the sales period over and Christmas behind us, the countdown to Valentine's Day has begun. Once again, 14 February is a day to celebrate love, which, although for some is a commercial day, has become a key opportunity for brands to celebrate their love...

When we predict the trends that will mark the coming year, as well as those to come, the experience shows us how changing an environment can be, where what seems to be the coming bombing, suddenly appears a new technology or event, which immediately breaks down bets whose success was...

Boston Consulting Group (BCG) will hold the 3rd BCG Women's Boot Camp Spain from June 22 to 24, an event aimed at female university students from all over Spain that offers the opportunity to learn first-hand how to generate value, impact and change the world from consulting strategic. Oriented towards...

Communications on brands purpose plays a role more important than ever in a company's reputation. In this matter, Pilar Larrea, former Campofrío's Communications Manager, explains the significance of this issue and what should be the company's purpose. Pilar Larrea's Quotes "Having a purpose is the reason for existence for...