Gema Aznar -- Communication is the key to everything

Galicia celebrated last Sunday the most atypical electoral event in its history. For the first time, Galicians went to vote in the midst of a pandemic and with unprecedented security measures. That is why the participation was one of the lowest in the history of the autonomous community, raising the...

We live in a hyper-informed society. Information no longer flows constantly as it used to, like rivers from a variety of sources. Nowadays, information moves in veritable tsunamis that sweep through the networks on a daily basis, sweeping away previous knowledge and any possible attempt to delve deeper into the...

In the last decade, freelancing has experienced a growth of more than 40% in Spain, reaching 753,000 professionals. This significant increase is the result of the growing competitiveness and digitalisation of the market, which has encouraged the opening up of the business fabric to this type of profile, which contributes to boosting the competitiveness of the...

Spanish media groups are still not aware of the risks that affect their credibility and editorial independence today. This is the main conclusion of the report "Front Page: Report on Transparency and Good Governance on the Credibility and Independence of Media Groups", prepared by the Commitment and Transparency Foundation. Moreover,...

Javier Santiso, founder and editor of the club and the publishing house La Cama Sol, explains in a new video by PROA Comunicación what the project consists of. As they define themselves, "La Cama Sol is a memory of the future: a publishing house of beautiful books, founded in 2017, with a dozen...

Just as the industrial economy was marked by the expansion of markets, the incorporation of new spaces and the working mass, the post-COVID-19 'new situation' points to digital transformation and innovation. Although there is no predefined plan or magic recipes, communication is a strategic and transversal factor in the processes...