Improvisation is not a strategy

PROA interviews the opinion editor of El Mundo on the importance of recovering the classics to understand the present. Jorge Bustos (Madrid, 1982) is a crack that opens up between the noise of current political events and the silence that the craft of writing demands. He defines himself as...

The Spanish Association of Consultancy Firms (AEC), an umbrella organisation for the main national and international technology consultancy firms, has contracted PROA Comunicación to develop and execute its communication strategy. The consultancy firm, a benchmark in managing the communication of business associations, will work to enhance the public image and the...

AI, robotics and automation in general have been having a severe effect on society in general and on the labour market in particular for decades. In the near future, work and the worker will cease to be one of the important productive forces that they are today. It has come...

In the late 1930s, the world's largest diamond producer, De Beers, launched an advertising campaign in the US linking diamonds to love and marriage. The company created new social norms, according to which a fiancé had to spend two months' salary on a diamond...

"Motivation is what gets you started. Habit is what keeps you going" Jim Rohn Each of the four brain areas has a specific task, but we need to activate all four to be successful in life and to achieve what we set out to do. With...

I commented in my previous post that facing a communication crisis is like riding a roller coaster or a runaway tiger: emotions are strong and especially intense. As most crises are unannounced, the initial tendency is to get swept up in the crisis....