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Lucía Casanueva creator of "Proa", one of the most important communication consultancy firms in Spain.

"Cantabria is beautiful, but there is no business fabric or competitive market capable of offering professional opportunities". AI is a great revolution, but I believe that the human factor will always be necessary".

Lucía Casanueva is a young entrepreneur from Cantabria who has managed to develop and consolidate her corporate communications company. "Proa" (bow)in Madrid, one of the most important in Spain. With a degree in Information Sciences, with studies and experience in several countries, she is the perfect example of a person born in Santander, with strong roots in the community, who has left her homeland to develop her ideas.

The consultancy firm Proa, which started its activity in 2000, has managed to grow to become one of the most important companies in its sector. In addition, Lucia Casanueva has important projects for the future.

You can read the full interview here:

Joaquín Fernández, former advisor to the Ministry of Defence and current Dircom of Ferrovial, participates in the Proa Communication Observatory.

On Tuesday 6th November, the fourth edition of the "Proa Communication Observatory" was held. On this occasion, the guest speaker was Joaquín Fernández, ex-director of the Ministry of Defence under Carme Chacón and current Director of Corporate Communication and International Media Relations at Ferrovial. Joaquín Fernández has developed...

Proa Comunicación organises the first FaqFraud meeting at ISDE headquarters

FaqFraud, a non-profit initiative that provides a helpline to stop fraud in the digital advertising ecosystem, held last Thursday 26th April the I FaqFraud Meeting at the new headquarters of ISDE Law Business School in Madrid. The event, organised by...

10 Management Skills Required by Companies

Carlos Recarte, founding partner of Recarte & Fontenla, explains in Proa Comunicación's video when companies should call a headhunter. Also, he describes to what extent it is important to consider the professional environment and highlights the 10 management skills that companies currently require: The courage and determination to take risks...

Proa Comunicación collaborates with " In Movement ".

The In Movement: Art for Social Change Foundation, in collaboration with Ivory Press, La casa encendida and others, has organised an art exhibition and auction with works by 4 renowned contemporary Ugandan artists: Ronex Ahimbisibwe, Ismael Katerega, Edison Mugalu and Jonhmary Mukiza. The auction and exhibition will take place in...

-- Gamma Health relies on PROA for the communication of the COVID-19 inactivating mask.

Gamma Health, a Spanish company of DiggiaGroup, specialised in the supply of protective and health equipment, has entrusted PROA to develop the communication and marketing strategy for its new product, GHKill-VID-WiseProtec, the first reusable mask that inactivates COVID-19. Gamma Health has secured exclusive distribution rights for the...

Proa Comunicación participates in the Iberoamerican Communication Association Awards

On 18 October, the ASICOM Ibero-American Communication Awards were presented in the auditorium of the University of Oviedo. Proa Comunicación has collaborated in the dissemination of these awards, which are the recognition granted by the Iberoamerican Association of Communication together with the University of Oviedo...

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