News

A voice of its own

"True elegance comes from true psycho-physical balance".

In recent days, the world's media have been saying goodbye to the Italian designer. Giorgio Armaniwho died at the age of 91 years old of age. Armani leaves as his legacy the quality of fabrics and the elegance of sobriety.

The farewell of the Italian maestro leads us to reflect on what is the elegance and what it means to be elegant. For Oscar Wildeelegance is associated with everlasting beauty and opposes the fadwhich he regarded as a form of ugliness that must be constantly modified. True elegance, for Wilde, has no need of explanation; it is a manifestation of genius and is based on the lawnot in madness or artifice. It is a conception artistic and personal, seeking the pleasant, the pleasant and the beautiful, as opposed to ephemeral trends. For the writer, elegance goes far beyond the way of dressing; it is applied to the way of live and to the tastesand is related to an artistic conception of life.

Read the full article here:

Find me an enemy and you will win

If there are two extraordinary episodes in the scenario of fake news spread by social media bots run by communications consultancies, it is Cambridge Analytica and Birnbaum & Finkelstein. Almost everything is known about the former. That Facebook "sold" to Cambridge Analytica -for academic purposes-, detailed information on 50 million of its customers.

José Antonio R. Piedrabuena -- Against the belief in neural networks

They should stop discrediting real neurons, because the brain does not only work thanks to them, and change the name of neural networks. I don't think they can be considered to be the model of any 'neural network', beyond the pure appearance and opportunistic use of the name....

Rising debt, government spending and excess liquidity slow growth in global economies

Daniel Lacalle, economic advisor to the Partido Popular, recently spoke at a forum on Investment Keys organised by El Español, where he gave his views on the current and future macroeconomic scenario in global economies. The current scenario is characterised by the poor pace of economic growth, as a result of...

Mercedes Asorey -- We are all judges

In this article published in Dircomfidencial, PROA's Director of Litigation Communications, Mercedes Asorey, reflects on the strategy that should accompany legal proceedings, from storytelling to negotiation, including reputation management. We all have a judge inside us. We often become those "judges"...

Outlook for the economy in 2020: trade improvement, high liquidity, low recession risk

At a recent conference organised by the employers' association of Financial Advisors ASEAFI in Madrid, Leopoldo Torralba, economist at Arcano Partners, explained his vision of the economy for 2020. A year that, a priori, looks to be calmer than the previous one, with fewer geopolitical uncertainties...

José Antonio R. Piedrabuena -- Diet for our brain

Youth ends very early, and the deterioration begins imperceptibly, varying in its onset depending on lifestyle, diet, genetics and the environment in which they live. Polluted air affects not only the cardiorespiratory system but also the brain, making learning and memory difficult. The same...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.