News

A voice of its own

"True elegance comes from true psycho-physical balance".

In recent days, the world's media have been saying goodbye to the Italian designer. Giorgio Armaniwho died at the age of 91 years old of age. Armani leaves as his legacy the quality of fabrics and the elegance of sobriety.

The farewell of the Italian maestro leads us to reflect on what is the elegance and what it means to be elegant. For Oscar Wildeelegance is associated with everlasting beauty and opposes the fadwhich he regarded as a form of ugliness that must be constantly modified. True elegance, for Wilde, has no need of explanation; it is a manifestation of genius and is based on the lawnot in madness or artifice. It is a conception artistic and personal, seeking the pleasant, the pleasant and the beautiful, as opposed to ephemeral trends. For the writer, elegance goes far beyond the way of dressing; it is applied to the way of live and to the tastesand is related to an artistic conception of life.

Read the full article here:

Mirian Izquierdo -- "Women on boards make organisations more transparent".

Mirian Izquierdo, president of the Woman Forward Foundation, analyses in this interview the reasons why the presence of women on boards of directors has not yet reached the 30% recommended by the CNMV's Good Governance Code for 2020, as well as the...

Storytelling in the Business Environment

Carlos Salas, expert journalist in storytelling and professor collaborator for Proa Communicación, details what has changed in society so that storytelling, whose practice was linked more to the world of narrative and journalism, has entered the business and political environment in the last few years. Carlos details what people mean...

Challenges for sports sponsorship in the face of digital transformation

Sponsorship, like the rest of the Marketing-Mix tools, is also facing powerful challenges in the face of the digital transformation in which we are immersed. Due to the great changes we are experiencing in terms of the way we communicate and inform ourselves about sporting events, sponsorship is perhaps facing a...

Proa Comunicación produces a video about the Marqués del Atrio's harvesting way

In order to show how a day of harvesting is and how the grapes are transferred to the winery, Bodegas Marqués del Atrio has commissioned Proa Comunicación the script and production of a video, where you can see the activity that takes place around a day of harvesting, capturing the...

Communication, a lever for private banking growth

One of the greatest challenges facing financial communication professionals is to help private banking institutions achieve their business objectives. A challenge that, after more than 20 years of managing the reputation of private banking entities, asset managers, brokers and insurance companies, has become a challenge that...

From success to collapse in a few hours

A few months ago I personally experienced an episode that perfectly exemplifies the importance of appreciating the power of the media during a judicial process. A person of public relevance wanted to hire me specifically for the market launch of his product. It was a novel service that had enormous potential for...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.