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"True elegance comes from true psycho-physical balance".

In recent days, the world's media have been saying goodbye to the Italian designer. Giorgio Armaniwho died at the age of 91 years old of age. Armani leaves as his legacy the quality of fabrics and the elegance of sobriety.

The farewell of the Italian maestro leads us to reflect on what is the elegance and what it means to be elegant. For Oscar Wildeelegance is associated with everlasting beauty and opposes the fadwhich he regarded as a form of ugliness that must be constantly modified. True elegance, for Wilde, has no need of explanation; it is a manifestation of genius and is based on the lawnot in madness or artifice. It is a conception artistic and personal, seeking the pleasant, the pleasant and the beautiful, as opposed to ephemeral trends. For the writer, elegance goes far beyond the way of dressing; it is applied to the way of live and to the tastesand is related to an artistic conception of life.

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Source: 20minutos

PROA Comunicacion incorporates Mar Peiteado to lead the Health, Beauty and Wellness area.

The consultancy firm specialising in building and managing the reputation of companies and their executives has hired Mar Peiteado to head the Health, Beauty and Wellness area. This new unit that PROA Comunicación is launching is the result of the good moment the consultancy firm is experiencing. Its consolidated position in the...

Lucía Casanueva -- Another pandemic sweeps the globe

Our managing partner Lucia Casanueva analyses in her article published in Las Provincias, the damage that fake news can cause, a pandemic that is sweeping the world and is capable of destroying democracies and freedom. Fortunately, we have a powerful vaccine: good journalism.

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Conrado Briceño -- "Communication is fundamental to achieve an adequate level of information for students and their families".

Conrado Briceño, CEO of IMF Institución Académica, talks to Lorena Saura, PROA consultant, and details in this new PROA video the positioning of the institution in the current higher education landscape. She also highlights the student profile that companies are looking for and the important role that the institution is playing in...

José M. de Areilza Carvajal --"We must rethink the European ideal".

José María de Areilza Carvajal, General Secretary of ASPEN Institute Spain, Professor and holder of the Jean Monnet Chair at ESADE, has participated in a new video by PROA in which he has set out his view on the doubts surrounding the European Union model and the credibility of the...

Lucía Casanueva -- "We women have to learn to manage our emotions, because when we do, we are unstoppable.

Lucía Casanueva, founding partner of PROA Comunicación, has given the presentation of the sixth edition of STEM TALENT GIRL, a project that seeks to awaken scientific and technological vocations among young women. The conference was aimed at high school students, within the framework of the educational and social entrepreneurship programme...

-- The Tokyo Olympics or the missed digital opportunity?

It came as no great surprise to hear the news that the Tokyo Olympics will finally be held without spectator attendance in the stadiums. The state of emergency due to the coronavirus has been spreading in the Japanese capital, as well as in three other major prefectures and, in the case of the...

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A voice of its own

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