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"True elegance comes from true psycho-physical balance".

In recent days, the world's media have been saying goodbye to the Italian designer. Giorgio Armaniwho died at the age of 91 years old of age. Armani leaves as his legacy the quality of fabrics and the elegance of sobriety.

The farewell of the Italian maestro leads us to reflect on what is the elegance and what it means to be elegant. For Oscar Wildeelegance is associated with everlasting beauty and opposes the fadwhich he regarded as a form of ugliness that must be constantly modified. True elegance, for Wilde, has no need of explanation; it is a manifestation of genius and is based on the lawnot in madness or artifice. It is a conception artistic and personal, seeking the pleasant, the pleasant and the beautiful, as opposed to ephemeral trends. For the writer, elegance goes far beyond the way of dressing; it is applied to the way of live and to the tastesand is related to an artistic conception of life.

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Source: 20minutos

"People are the best vaccine for our mental health", Mercedes Navío, Mental Health Coordinator of the Community of Madrid.

"People are the best vaccine for mental health," said Mercedes Navío, coordinator of the Regional Office of Mental Health of the Community of Madrid, in the conclusions of the PROA Observatory on 'The Challenges of Mental Health', held last Thursday afternoon. "People are...

Lago Resort Menorca Confides in Proa Comunicación Once More

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Lucía Casanueva -- Crisis communication and the credibility of emergency medicine

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-- PROA launches new identity

After 10 years of existence, PROA launches a new strategic repositioning and visual identity. New logo, new website and new value proposition to the market: an effective communication model. These changes elevate the company towards quality and leadership, introducing a renewed mentality towards a customer service...

Marqués del Atrio Group

Graphic design and corporate identity

UPDATING THE CORPORATE IDENTITY OF A WINERY GROUP...

Organising success at the World Snowshoe Championship

The World Championship of Snowshoes has closed with a resounding success the agenda of activities programmed in the region of Liébana between the 2 and 4 March. The race for the world title of snowshoes, of which Proa Comunicación has been a partner, was the main demand for the organization of the...

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A voice of its own

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More conversations, more ideas, more PROA.
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