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The leadership we learned from our parents

This summer I had to say goodbye to my father. He left quietly, as he liked, after a long and full life. And although his absence hurts and will hurt, I am left with the feeling of pride for having had such a father, and the privilege of having been his daughter. I am also left with the legacy of a generation that taught us more than, perhaps, they ever imagined.

Those of us who are now in our fifties, and are at the head of companies, teams and projects, grew up with fathers who marked us with their example more than with their words. Men who knew austerity, the value of things, who gave themselves to their families and faced effort as a natural part of life. Fathers who, without speaking of leadership, led us.

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-- The Luca de Tena Foundation and PROA Comunicación renew their collaboration agreement

The Luca de Tena Foundation and PROA Comunicación have renewed their collaboration agreement, consolidating their commitment to different projects that address the new needs of journalists. PROA will contribute to the development and implementation of the Foundation's communication strategies, as well as to the dissemination of the knowledge that...

Antonio Garrigues -- "Communication has to be more and more selective".

Antonio Garrigues Walker, president of the Garrigues Foundation, talks to Valvanuz Serna Ruiz, managing partner of PROA, about his book "Surviving to tell the tale", the challenges posed by COVID-19 and the importance of communication in this new phase. This video can be played whenever you are interested in...

Repetition (and II): The B-side

Another article on electoral debates on television? Another article on the six debates broadcast, two by RTVE, two by La Sexta, one by TVE-3 and one, the first to be held, by Barcelona Tribuna-La Vanguardia? That's what I'd like to read, some might say, rather than watch them (as a diet for a single week...).

The Importance of a Bank's Reputation

Joaquín Maudos, Professor at the University of Valencia and Deputy Director at the Valencian Institute of Economic Research (IVIE), examines the relationship between the bank and the consumer, in an article published by the national economic newspaper EXPANSIÓN. He reveals the worrying fact that no bank sits among the 50...

The successful Vanity Fair breakfast with Begoña Villacís

Proa Comunicación organised Tuesday, November 13, the informative Vanity Fair breakfast with Begoña Villacís, citizens' spokesperson on the Madrid City Council. The event, which took place at the Hotel Santo Mauro in Madrid, brought together numerous media outlets and guests from different social and economic areas of the city. Villacís...

Yago de la Cierva --"Professional life does not end after a crisis, if we have done what we should have done".

There has been no respite for the economy and the business sector. The pandemic caused by covid was followed by the outbreak of war in Ukraine, pressure on global trade, rising energy prices, inflation and rising costs...

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