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The leadership we learned from our parents

This summer I had to say goodbye to my father. He left quietly, as he liked, after a long and full life. And although his absence hurts and will hurt, I am left with the feeling of pride for having had such a father, and the privilege of having been his daughter. I am also left with the legacy of a generation that taught us more than, perhaps, they ever imagined.

Those of us who are now in our fifties, and are at the head of companies, teams and projects, grew up with fathers who marked us with their example more than with their words. Men who knew austerity, the value of things, who gave themselves to their families and faced effort as a natural part of life. Fathers who, without speaking of leadership, led us.

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Source: Executives and Companies

Proa Comunicacion joins the Woman Forward Foundation as a trustee

Proa Comunicación, which has been supporting different projects and initiatives of the Woman Forward Foundation, has joined as a patron of this institution that seeks to increase the participation of women in the decision-making spheres of the economic sphere, focusing on the relationship that this has with the defence...

The Boeing 737 crisis and our future

The EU's swift and coordinated response to the Boeing 737 Max 8 crash in Ethiopia, banning that model from flying in or out of Europe, is to be welcomed. People's safety always comes first. It is legitimate to think that the measure was facilitated by the harmony...

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A few months ago I personally experienced an episode that perfectly exemplifies the importance of appreciating the power of the media during a judicial process. A person of public relevance wanted to hire me specifically for the market launch of his product. It was a novel service that had enormous potential for...

Venezuela in eight days

The conflict in Venezuela will not be solved in eight days, although Pedro Sánchez has asked for this deadline to call elections, leading the weak common position of the European Union, which also demands a choice between a legitimate electoral process or European recognition of Guaidó. But the conflict...

Lucía Casanueva -- Benedict XVI: an ode to coherence

Lucía Casanueva, managing partner of PROA Comunicación, reflects in this article published in El Debate on the figure of Benedict XVI and his communicative aspects. Few deaths have such a question mark in their wake as that of Joseph Ratzinger. On the last day of the year, almost through the back door, with a...

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The leadership we learned from our parents

More conversations, more ideas, more PROA. Follow us on our networks.

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