News

The leadership we learned from our parents

This summer I had to say goodbye to my father. He left quietly, as he liked, after a long and full life. And although his absence hurts and will hurt, I am left with the feeling of pride for having had such a father, and the privilege of having been his daughter. I am also left with the legacy of a generation that taught us more than, perhaps, they ever imagined.

Those of us who are now in our fifties, and are at the head of companies, teams and projects, grew up with fathers who marked us with their example more than with their words. Men who knew austerity, the value of things, who gave themselves to their families and faced effort as a natural part of life. Fathers who, without speaking of leadership, led us.

Read the full article here:

Proa Comunicación collaborates with " In Movement ".

The In Movement: Art for Social Change Foundation, in collaboration with Ivory Press, La casa encendida and others, has organised an art exhibition and auction with works by 4 renowned contemporary Ugandan artists: Ronex Ahimbisibwe, Ismael Katerega, Edison Mugalu and Jonhmary Mukiza. The auction and exhibition will take place in...

Elections in Extremadura. Shift to the right in the first stage of the new electoral cycle

The elections in Extremadura are the first stage of the new electoral cycle that will culminate in Moncloa, with a deadline of summer 2027 to complete the wave of regional, local and general elections that are to come. The result of this first contest confirms the shift to the right reflected in the...

Luis Abril: "For things to go well outwardly, you have to do it very well inwardly".

Luis Abril, economist, lawyer and consultant, talks to Lucía Casanueva, managing partner of PROA, about his long career in the corporate communications sector and his vision of the new challenges he faces. In this interview, Abril affirms that the image of a large company is shaped by all of its employees and the...

Dolors Marco presents the Health, Pharma and Medical Technology Area of PROA

    The health sector requires highly specialised professionals, not only in terms of healthcare, but in all areas of its management. And communication is no exception. For this reason, PROA's Health, Pharma and Medical Technology Area brings together a group of...

-- Lucía Casanueva and Valvanuz Serna Ruiz in the guide of Top Women in Communication

Lucía Casanueva and Valvanuz Serna Ruiz, managing partners of PROA, have been included in the list drawn up by Top Comunicación of women who are a reference in the profession, from company communication directors to CEOs of communication agencies. Lucía Casanueva is an expert in corporate, financial and corporate communications....

Why do female STEM students find a career in Data Science unattractive?

According to the Boston Consulting Group and BCG GAMMA report "What's Keeping Women out of Data Science?", almost 50% of female STEM students believe that Data Science is overly theoretical and that in-company work in this discipline is still low impact. In addition, there is a feeling that...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.