News

The leadership we learned from our parents

This summer I had to say goodbye to my father. He left quietly, as he liked, after a long and full life. And although his absence hurts and will hurt, I am left with the feeling of pride for having had such a father, and the privilege of having been his daughter. I am also left with the legacy of a generation that taught us more than, perhaps, they ever imagined.

Those of us who are now in our fifties, and are at the head of companies, teams and projects, grew up with fathers who marked us with their example more than with their words. Men who knew austerity, the value of things, who gave themselves to their families and faced effort as a natural part of life. Fathers who, without speaking of leadership, led us.

Read the full article here:

Millennials and the Political Role of the EU

The European elections, the formation of Europe and how young people perceive and face these matters, is the main subject of a study endorsed by Vinces, an independent consultant specializing in Public Affairs, presented just a few days ago in Madrid. The preparation of the report "The European Elections from...

Round Two: More of the Same?

It would've been a lot to hope, and even riskier yet to believe, in innovations of rhetoric and technique by politicians running for this second electoral round. There was, however, room for improvement, yet this potential to change for the better rather took a turn for the worse, especially when...

Veronica Pascual -- "When uncertainty is greater, communication is more important".

Veronica Pascual, CEO of ASTI Mobile Robotics, highlights the important role that communication plays in times of crisis like the one we are living....

Emotional management of the coronavirus crisis

Proa Comunicación offers an emotional management service for the coronavirus crisis. Ana R. Heras Piedrabuena, HR consultant and trainer at Proa Comunicación, helps companies to avoid the state of paralysis that this situation can provoke. Fear paralyses us. In ancient times, people were...

The Challenges facing Spain's Brand

Javier Martín-Domínguez, president of the International Club of the Press, analysed the challenges facing Marca España, Spain's homegrown branding megaproject, in a video commemorating the Tenth Anniversary of Proa Comunicación. In addition, he summarized the evolution of communication and how the emergence of new technologies has...

-- The Palacios Institute for Women's Health and Medicine chooses PROA to execute its communication strategy

The Palacios Institute, a private centre of reference specialising in women's health and medicine, has placed its trust in PROA for the management and development of its communication strategy. Founded 30 years ago, the Palacios Institute is directed by Dr. Santiago Palacios, who is also president of PROA's...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.