Branded content, an efficient tool for business communication

Digitization has transformed the way companies communicate their brand and product image. It converts communication into bi-directional, allowing the company to optimise its actions to the maximum, due to the fact it has the capacity to analyze the target, resources allocated to each action, and the return obtained through different...

Manuel García Ramírez -- COVID-19 and the different types of security

Security is generally thought to be only physical, and in some cases logical if it affects programs or technology. But people are always the ultimate......

Record Participation in Madrid SnowZone's 4th Championship for Journalists

The 4th Madrid SnowZone Championship for Journalists broke the record for number of participants with the participation of more than 50 journalists, among them Mercedes Milá. Organized by PROA Comunicación, the event brought together a total of 23 national media outlets: Telecinco, La Sexta, RTVE, Telemadrid, Cadena SER, Discovery, Movistar...

PROA develops the Marqués del Atrio Group's online store

PROA Comunicación has developed the online shop of the Marqués del Atrio Group, a winery group from La Rioja owned by the Rivero family. Thanks to this development, completed in less than a week, the group's corporate website allows them to sell their wines directly to all consumers. Thus, the...

-- PROA manages the communication of the AEDHE Business Excellence Awards 2022

The Asociación de Empresarios del Henares (AEDHE), a solid and experienced intersectoral employers' association that contributes to promoting the development of companies in the Corredor del Henares, has entrusted PROA with the management of the communication of the 'AEDHE Awards for Business Excellence 2022', which have been presented by the...

José Antonio R. Piedrabuena -- The best recipe for getting old and ill

Accumulating evidence indicates an association between the circadian clock, the ageing process and metabolic stability. Our organism, like everything else alive on the planet, is adjusted to the circadian rhythm. Television, "going out", going to bed late are having serious consequences. With...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.