Lucía Casanueva -- "The political class should get closer to the citizens".

In this interview with Proa Comunicación, Laura González-Molero, president of the Association for Progress in Management (APD), analyzes the economic crisis that the containment measures established by the coronavirus are going to unleash in Spain. He admits that if in March the priority was "to face a pandemic in which...

Regular physical exercise, in addition to keeping physically and mentally younger and with a longer life expectancy, improves cognitive performance and vitality. We know that holidays increase the levels of dopamine and serotonin, which are essential for motivation, well-being, and a state of well-being...

Bárbara Yuste, Director of Digital Communication at Proa Comunicación, participated last Friday, 15 November, in a round table discussion on "New professional profiles" organised by the España Digital Foundation as part of the Digital Employment Forum programme, held at La Nave in Madrid. During the debate, in which...

The digital paradigm has burst into all sectors in a transversal way. It is true that, in detail, we could appreciate logical peculiarities in each sector or field of action, but in the end, the conclusion would be that the digital environment has transformed society. A society with different generations, some of...

The Secretary of State and Director of the Office of Economic Affairs and G20 in the Presidency of the Government has analysed the outlook for the Spanish and international economy for the year 2025 in a new session of PROA Comunicación's Current Affairs Dialogues, before a large group of participants....

Lucia Casanueva and Valvanuz Serna Ruiz, managing partners of Proa Comunicación, detail how companies should face communication in the COVID-19 pandemic context. In order to properly manage this crisis, which may affect the reputation of a brand or corporation, Proa Comunicación offers its experience in carrying out analysis, crisis communication...