Lucía Casanueva -- "The political class should get closer to the citizens".

Communicating the brand purpose contributes more than ever to a company's reputation. Regarding this, Jaime Lobera, Marketing and Communication Consultant, explains why he considers that the companies that are communicating the brand purpose have better results in an interview conducted by Pilar Larrea, Consumer Communication Manager.

Lucía Casanueva, founding partner of Proa Comunicación, recently participated as a speaker at the Agers Forum (Spanish Association of Risk and Insurance Management) on "Crisis Management: guidelines for urgent action", in which different experts analysed a case of an international incident with significant damage and environmental implications, proposing the most appropriate solutions for...

Lucía Casanueva, founding partner of Proa Comunicación, was selected as a member of the panel of judges of the "Mujer Líder 2019" awards (Women Leaders of 2019), whose 15 members have unanimously elected Adriana Domínguez, CEO of Adolfo Domínguez, as "Mujer Líder 2019". Adriana Domínguez currently spearheads the renewal and...

In these turbulent times we are living through with the closure of stadiums, circuits, pavilions, the postponement or cancellation of major sporting events such as MotoGP and F1 World Cup races, or the postponement or possible cancellation of sports leagues, Eurocups or even Olympic Games, it is time to make a...

Javier Santiso, founder and editor of the club and the publishing house La Cama Sol, explains in a new video by PROA Comunicación what the project consists of. As they define themselves, "La Cama Sol is a memory of the future: a publishing house of beautiful books, founded in 2017, with a dozen...

Turismo de Galicia presented yesterday the wine promotion campaign 5 Gallegas in Madrid, achieving a successful participation thanks to the more than 40 accredited media in an event in which Proa Comunicación collaborated in its organization. The five Designations of Origin of Galician wine, Ribeiro, Valdeorras, Valdeorras,...