And the most read is...

I don't know if you notice it, I'm sure many of you do. I'm sure many of you do. I do it frequently. I am referring to the most read in the digital editions of the media. Yes, that little box that shows which news items are the most read by Internet users. And the...

Crisis communication management in the coronavirus context

Lucia Casanueva and Valvanuz Serna Ruiz, managing partners of Proa Comunicación, detail how companies should face communication in the COVID-19 pandemic context. In order to properly manage this crisis, which may affect the reputation of a brand or corporation, Proa Comunicación offers its experience in carrying out analysis, crisis communication...

Coronavirus and safety in the European Union

For some months now, the coronavirus has been a priority because of how it is affecting European Union (EU) countries beyond the social alarm that has been created. It is a threat that has become a reality sooner rather than later. From China, where the outbreak began...

Pedro Vidal-Aragón -- "It is necessary to invest in management".

Pedro Vidal-Aragón, founding partner of Quercus Ventures, details in this new PROA video how Quercus Ventures can help Spanish SMEs and what is its differential value. In addition, he explains why it is necessary to invest in management and, finally, he sets out his recommendations for Spanish SMEs to face...

José Antonio Rodríguez Piedrabuena -- Artificial intelligence and human intelligence

We seem to forget what human intelligence is and what it has created, we don't live it with full awareness. We are compared to emotional intelligence and we are still losing out to it. What has human intelligence created? The sciences, sports, culture, law, engineering, science and technology?

Proa Comunicación attends Digital Retail conference organised by Vozpopuli and KPMG

On Friday 16 December, Vozpopuli's Digital Retail conference was held at KPMG's state-of-the-art facilities, located on the top floor of the imposing Torre de Cristal in Madrid, the tallest building in Spain. After a welcome from Carlos Peregrina, partner in charge of the Digital...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.