PROA ComunicacióThe Commission has joined the Association of Communication Consultants (ADC), the sector's representative and meeting point for the main public relations and communication consultancy firms in Spain. This membership reinforces both PROA's position and its commitment to professional excellence and sector cooperation.
Ludi García, president of ADC, expressed her satisfaction with the incorporation of the new member: "More and more agencies perceive the importance of being together defending the interests of the sector. Therefore, welcoming PROA Comunicación as a new partner reinforces our commitment to continue working and providing value to our partners".. His words reflect the growing awareness of the need for collaboration and unity in a sector in constant transformation, where sharing experiences and best practices becomes a driver of professionalisation and prestige.
Lucía Casanueva and Valvanuz Serna Ruiz, managing partners of PROA Comunicación, highlighted the importance of this incorporation: "We are very pleased to join the most relevant association in the sector to share experiences, knowledge and challenges with the rest of the associates. It is only through sectorial union that we will be stronger and more relevant to our different interest groups".. This approach reflects PROA Comunicación's philosophy: a balance between professional excellence, industry collaboration and client focus.
Founded in 2009, PROA Comunicación has consolidated its position in Spain through offices and delegations in Madrid, Barcelona, Bilbao and Vigoand maintains strategic international partnerships in Portugal, France and the United Kingdom. The consultancy distinguishes itself by offering customised solutionssectoral specialisation and senior talent, orienting its services to generate tangible results on both the reputation and the business of its customers.
The recognition of PROA Comunicación's trajectory has not been long in coming: in 2023, it was distinguished as the Best Communication Agency in Spain by the Ana Baschwitz awards, and is part of the Top 50 best communication agencies and consultancies in the countryaccording to the El Publicista ranking. Its incorporation into the ADC reinforces the company's strategic vision of consolidating the professionalisation of the sector and actively participating in the construction of a robust and highly credible communication ecosystem.
The ADCIts mission is to promote the professional practice of communication in Spain, defending the interests of the sector and promoting a clear recognition of its high strategic value for organisations. It is made up of agencies of different sizes and origins, both Spanish and foreign, offering a wide range of specialities and strategic consultancy and communication services. The inclusion of PROA Comunicación in this body consolidates the sectorial union and strengthens the collective voice of the sector in a context where communication is increasingly central to reputation and business success.