News

-- Interview with Fernando Garea, assistant to the editor of El Español

PROA interview with the deputy director of El Español on the state of journalism, the new digital landscape and his recent dismissal from El Periódico de España. 

Fernando Garea (Madrid, 1962) thus returns to his origins with Pedro J. Ramírez after being dismissed from El Periódico de España barely three months after its launch. Garea began his career at Diario 16 and, together with the now editor of El Español, he was one of the founders of El Mundo, where he worked as parliamentary reporter. From there he moved to the daily Público, which he also helped to start, and to El País, which he left nine years later to join El Confidencial. In 2018, the government of Pedro Sánchez proposed him as president of the EFE news agency, a post he held until barely a year and a half later, when the same executive that had appointed him dismissed him. Garea then returned to El Confidencial, where he remained until he returned to participate in the founding of another new newspaper, this time belonging to the Moll Group, El Periódico de España.

This video may be reproduced provided that PROA is credited as the original source.

José Antonio R. Piedrabuena -- Preventing cancer with physical activity

The patient information portal Cancer.net (of the American Society for Medical Oncology) reports that physical activity is associated with a lower risk of developing, among others, colon and breast tumours. To this end, it recommends reducing the time spent on electronic devices to participate in physical activity....

Artificial Intelligence, A Key Element among the 50 Most Innovative Companies

For innovative companies, the current landscape is still marked by the growing importance of digital technology. In particular, a new BCG report titled The Most Innovative Companies 2019: The Rise of AI, Platforms, and Ecosystems, reveals that companies that excel in innovation increasingly implement more AI tools to develop new technologies and...

José Antonio R. Piedrabuena -- Why do we need to exercise?

We are alive because all our organs communicate with each other by means of molecular signals and we age when these signals decrease or encounter resistance, or when they fail to get out or have difficulties in getting them in. Exercise stimulates communication between organs: skeletal muscle, the heart, bones, the heart, the lungs, the heart, the...

Artificial meat and the necessary pre-publicity

I am commenting on an article in Expansión with quotation marks, and my comments without inverted commas, trying to detoxify. "It is that meat consumption has reached alarming levels". Bullshit. Consumption has fallen, as has milk consumption. Thousands of farms were closed in Spain last year. "Livestock farming is a...

-- Víctor Valentín: "Now is the time to reinforce the crime of glorification".

PROA interviews Víctor Valentín, vice-president of the association Dignity and Justice and expert in anti-terrorism issues on the situation of ETA prisoners, the escape of terrorists and crimes of glorification. This VIDEO can be reproduced as long as PROA is mentioned as the source...

A Checkmate to King Steven Spielberg

That every communication campaign has to be sustained over time proves something. The peculiarities of each sector or company determine a specific strategy and, however, the common denominator of communication is time and dedication, in addition to of course, professionalism. In a world focused on results, communication and reputation advocate...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.