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  • Blog
  • 26 March 2021
  • 1 min. reading time

José Antonio R. Piedrabuena -- Interview with Marisa López Redondo, PhD in Biochemistry from IBV-CSIC

Dr. Piedrabuena interviews Marisa López RedondoPhD in Biochemistry and head of the electron microscopy area at the IBV-CSIC Protein Synthesis Regulation Unit, about future research on proteins related to COVID-19.

Reproduction of this VIDEO is possible as long as PROA is mentioned as its original source.

Santiago Fernández-Gubieda -- Milton Friedman and the reputational value of companies

The generation of economic profit is not at odds with the generation of social, ethical and environmental value for companies Last Sunday, 13 September, was the 50th anniversary of Milton Friedman's famous article in The New York Times, which stated that "the only way to generate economic profit is to generate social, ethical and...

  • Blog
  • 3 min. reading time

Artificial Intelligence, A Key Element among the 50 Most Innovative Companies

For innovative companies, the current landscape is still marked by the growing importance of digital technology. In particular, a new BCG report titled The Most Innovative Companies 2019: The Rise of AI, Platforms, and Ecosystems, reveals that companies that excel in innovation increasingly implement more AI tools to develop new technologies and...

  • Blog
  • 3 min. reading time

Spanish consumers will change their consumption habits in the new normality

One third of the market is at stake: shift from out-of-home consumption to retailers, shift between channels, brands and products New patterns of food consumption that will mark the transition to the new normality: greater consumption in the home, the search for price and value and the growth of e-commerce...

  • Blog
  • 3 min. reading time

Time of doubt, savings and simplification

The knowledge is born of curiosity, curiosity being the daughter of doubt, the awareness that we know nothing (or little) about the world around us or that could surround us. It is for all this that we continue to be amazed and to search around us for these elements. There...

  • Blog
  • 2 min. reading time

Do we know all the financial digitalization variables?

The financial digitalization concept refers to the complexity of the subject, on the one hand, digitalization, a technical concept, on the other hand, financial, a very important business sector in Spain. In Physics there are many analog and digital processes, in mechanics, electronics...they indicate continuous (analog) or discontinuous (digital) processes,...

  • Blog
  • 2 min. reading time

The Genetics of Human Beings

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on the genetic programming of human beings in the fourth video of the five made by PROA Communicación. "New technology moves us away from our genetic programming, Our genetic programming is based on love, coexistence and nature". José...

  • Blog
  • 1 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.