News

José Carlos Díez, author of the best-seller "Hay vida después de la crisis", participates in the Proa Communication Observatory

0LE_3352A new edition of the PROA Communication Observatory was held on 18 June. On this occasion, José Carlos Díez was the guest speaker, economist, author of the best-seller  "There is life after the crisis" -which has sold 70,000 copies -, who analysed  the recovery of the Spanish economy, its intensity and its risks.

According to José Carlos Díez, In the second half of last year there was a disconnect between the official discourse of the media, the government and big business, on the one hand, and the actual performance of the economy, on the other. It was launched

However, and although, according to the economist, "the markets are inflated and do not mark the real temperature", it is true that now "the expansionary cycle has begun and there is a significant improvement in the economy". According to this expert, the second quarter of 2014 is looking good: tourism has held up and there is growth in the production of capital goods. But, in this context, José Carlos Díez has outlined the main threats to the Spanish economy: "the bells are being raised about the recovery "for purely propagandistic purposes". Díez also warned that for the sake of propaganda, "the national accounts have been made up and the deficit figures are being lowered".

External risks

–          GreeceIt is a powder keg. The source of the crisis in Europe and with no sign of improvement at all. It is Europe's main risk.

–          Portugalis worse off than us in terms of debt level and ability to pay.

–          Irelandis a simpler case to solve, but so far, it is not going well.

Internal risks

–          Catalonia and their secessionist aspirations.

–          Social riskThere is less tranquillity than people would have you believe.

–          Political riskThe fall of the two-party system is structural and it will be difficult to have a strong government.

 

And what should be done?

For this economics professor and regular contributor to media such as El País and the television channel La Sexta, Spain does not have a competitiveness problem, but it does have a debt and financing problem. For this reason, the ECB should encourage the depreciation of the euro, through the purchase of bonds and the generation of inflation. Díez recalled that the ECB's work is decisive, "in 2012 it was able to reverse the financing crisis with 13 words". Díaz applauded making the new injections announced by the ECB for eurozone banks "conditional on them providing financing for SMEs". In the domestic arena, she criticised the eventual tax reform and "lack of action by the government". The worst policy, he said, is "not to take any action".

0LE_3282

 

 

 

Lack of expertise and training, main cause of miscarriages of justice in finance

IESE Prof. Pablo Fernández opened the Encuentros Degussa, organised by Proa Comunicación, with a presentation in which he analyzed real cases he has encountered in the more than 150 lawsuits and arbitrations in which he has participated. On the decision of the President of the Government to change the law...

Innovative Trends in the Field of Communication

Juan de los Ángeles, founder and director of C4E, shared with the Proa Comunicación team current trends in the field of communication. During a session of inspiration, De los Ángeles underlined the importance of innovation and creativity in devising company strategy, as business become increasingly aware of what is currently...

Labour market demands workers with new technological skills

The Instituto de Estudios Superiores de la Empresa (IESE) has just presented a report on the employability expectations of young people, based on a survey of 53 large companies operating in Spain. The study asks employers for their opinion on whether the current education system effectively prepares young people for...

Lucía Casanueva -- "I think the time has come to look at the world in women's terms.

Lucía Casanueva, managing partner of PROA, responds in an interview with Muy Segura magazine on the most current issues. Lucía Casanueva says that when she founded PROA she thought there was room to create a boutique communications company with clients from different sectors in which the company would seek to...

-- Ontier

Audiovisual Communication
To position a leading firm in creative solutions...

How companies can compete in the 2020s

A simple and familiar framework of business strategy is to determine where to play (what sector or market to serve) and how to win (what it takes to get the best results in that area). However, the "how" is much more important than the "where": the reward for being among the best performers in...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.