From Confinement to Spain 2.0
In pre-confinement Spain, the digitisation of our economic and social reality was being worked on, but without rhythm. The apostles of the physical still found an echo for their arguments, especially in a community where socialisation is an essential part of the character. In just a few days we have learned that pandemics can repeat themselves and [...]
Banking and reputation, how the Spanish economy has evolved in recent years
Íñigo Fernández de Mesa, president of the Instituto de Estudios Económicos and vice-president of the CEOE, participates in a new PROA Comunicación video in which Valvanuz Serna Ruiz, managing partner, raises questions about the economy and reputation. Fernández de Mesa analyses the evolution of the Spanish economy in recent years and highlights the value of [...]
Do we know all the variables in financial digitisation?
The concept of financial digitisation speaks of the complexity of the subject, on the one hand, digitisation, a technical concept, on the other hand, financial, a very important business sector in Spain. In Physics there are many analogue and digital processes, in mechanics, electronics...they indicate continuous (analogue) or discontinuous (digital) processes, which are produced or cease to be produced in certain values, [...]
The importance of banks' reputation
Joaquín Maudos, Professor at the University of Valencia and deputy director of the Ivie, writes in the national economic daily EXPANSIÓN a dissection of the worrying fact that there is no bank among the 50 companies with the best reputation in Spain. «General banking is demonised, which makes it an easy prey for [...]
What do wholesale banking customers want?
What are the current needs of corporate banking customers? To date, they still demand a fully trusted manager, as well as products and services for their financing and transactional needs. But now they want more. They want the relationship with their bank to be simpler and more straightforward, they want to do more retail transactions, they want to [...]
Keys for banks to improve their reputation
The latest scandals involving major banks as reported in the press - the illegal wiretapping ordered by the former chairman of BBVA, the failed appointment of the CEO of Santander, or the lawsuits filed by investors who have lost their money in shares or mandatory convertible bonds of Banco Popular - continue to show that the banking industry is not only a [...]