The challenges of Brand Spain
Javier Martín-Domínguez, president of the International Press Club, has analysed the challenges of Brand Spain in the videos of the tenth anniversary of Proa Comunicación. In addition, he summarised the evolution of communication and how it has been influenced by the irruption of new technologies, giving as an example the decisive role of social networks in the [...]
ABC reports on the Proa Communication Observatory
The national newspaper ABC has published a report on the Proa Communication Observatory, held last Thursday, which featured Carlos Espinosa de los Monteros, Government High Commissioner for Marca España, who gave a talk on 'Spain today: how we are seen, how we see ourselves'.
Espinosa de los Monteros analyses Spain's image in the Proa Communication Observatory
"Education is the key to any country's problems", stressed Carlos Espinosa de los Monteros, the Government's High Commissioner for Marca España, during his analysis at the Proa Observatory on 'Spain today: how we are seen, how we see ourselves'. During his intervention, he reviewed the functions of his post [...]
José Manuel Campa, or knowing how to communicate with data an explanation and a way out of the crisis.
The former Secretary of State for the Economy, José Manuel Campa, opened the 14th Congress of the Spanish Association of Venture Capital Institutions (ASCRI) last Friday with a striking message about Spain's exit from the crisis. His speech, "Economic outlook for Spain and Europe", was not a more or less bleak review of the economic outlook [...]