The challenges of Brand Spain

A few weeks ago, at the annual meeting of Corporate Excellence - Centre for Reputation Leadership, its chairman, Jaume Giró, and José Ignacio Goirigolzarri, chairman of Bankia, recalled that one of the main challenges facing banks, companies and communication consultants is reputational. Companies must...

Merry interior design studio has chosen Proa Communication to help define their strategic messages. Merry is an interior design studio created in 2006 by Alfonso Merry del Val. The studio specializes in hospitality, residential spaces and offices. They create the most conceptual and creative part of the projects, and operate...

On 5 March, a new edition of the PROA Communication Observatory was held. On this occasion, the guest speaker was the writer and priest Pablo D'Ors, who spoke to a group of businessmen and representatives of civil society about silence and the word. D'Ors is...

Proa Comunicación organized the convocation and communication of the first VAT convention held in Spain, the Madrid VAT Forum. Carried out by the office of Fernando Matesanz of Spanish VAT Services, under the title 'The reform of the Common System of VAT - Towards a new era in intra-community VAT',...

In his famous essay 'On The Psychology of Military Incompetence', Dr Norman Dixon sets out a series of aspects that appear with suspicious regularity in the management of history's great military disasters. These are Dixon's 14 points (it is apparent that the decalogues...