"Today everything communicates and, if you don't know how to tell, you don't know how to lead".
Interview with Carlos Salas, Training Consultant at PROA Comunicación In an increasingly complex media environment, where every word counts and every gesture can go viral, the figure of the spokesperson acquires a key role in the reputation of any organisation. At PROA Comunicación we are well aware of this, and we offer Spokesperson Training programmes designed to [...]
Carlos Salas -- "Businesses face the challenge of communicating in the age of distractions".
María González, consultant at PROA Comunicación interviewed Carlos Salas, the firm's Training Director, who has given communication courses to executives from Accenture, KPMG, Repsol, Indra, Gas Natural, Allianz, Google, Baxter, Greenpeace, L'Oréal, Guardia Civil, Telefónica, McKinsey, CNMV, SAS, Hogan Lovells, Mutua Madrileña, Cepsa, Grupo Santander, BBVA and GS Inima, among others.
The importance of spokesperson training
Carlos Salas, trainer at Proa Comunicación, explains seven reasons why spokesperson training is important in an interview with Lucía Casanueva, managing partner of Proa Comunicación. Proa Comunicación offers a spokesperson training course for any company situation. It consists of preparing spokespersons to manage situations where [...]
Storytelling in business
Carlos Salas, journalist, expert in storytelling and collaborating professor at Proa Comunicación, details what has changed in society so that storytelling, whose practice was linked more to the field of narrative and journalism but in recent years has been imposed in the field of business and politics. Carlos explains in detail what has [...]