Lourdes Garzón: "We women sit at the table but we have not yet decided on the menu".

PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, has held a new edition of its current affairs dialogues with the participation of Lourdes Garzón, director of the magazine MujerHoy and WomenNOW. Garzón offered a critical view of the stereotypes that exist around [...]

Lucía Casanueva -- Humanising society has business impact

In an article published in CORRESPONSABLES, PROA managing partner Lucía Casanueva reflects on women's leadership and professional equality. A year ago CORRESPONSABLES published an interview with Nuria Chinchilla, professor at IESE and expert in leadership and women, in which she said: “The market is becoming aware of the need for a complementary female perspective [...]".

Lucía Casanueva -- The Metaverse of Equality and the eight-thousander of life itself

August begins with another controversial stranded on the shore of the headquarters of the Ministry of Equality. Tuned images of XXL women make up a still life of stolen objects on the beach. In the foreground, the well-meaning, good-natured, adolescent campaign where complexes are exorcised from within. In the foreground, the moralising zeal of a [...]

Woman Forward" award winners, supported by Proa Comunicación, talk about equality

Last October, the Woman Forward Foundation, chaired by Miriam Izquierdo, presented its Woman Forward Awards for "Corporate Governance and Gender Diversity". One of the awards, which recognised the career of the sportswoman Theresa Zabell, was presented by Lucía Casanueva, managing partner of Proa Comunicación. The event, in which Proa actively participated [...]