Juan Cardona -- Reputational risk management: lessons from the 'Grifols case'.
In recent conversations with managers and entrepreneurs, a predominant theme has been the ‘Grifols case’. This crisis, which has shaken the corporate landscape, is seen by many as a distant incident, under the false belief that “this won't happen to me”. This perception reflects a worrying lack of awareness about the [...]
SHOW2BE entrusts PROA Comunicación with its launch strategy
SHOW2BE, a new international trade fair operator, has commissioned PROA Comunicación with the design and execution of its communication strategy. The consultancy firm, a benchmark in the launch and presentation of new companies, will work to enhance the public image and recognition of SHOW2BE as an innovative firm in the trade fair and congress market. With a proven model based on [...]