Ricardo Cuevas García -- Family brand: it's personal, it's trust and it's business.
Our account director Ricardo Cuevas García has published an article in Dircomfidencial on the peculiarities of family businesses and discusses what aspects they should consider in their communication strategies. «The transmission of values by the owner is usually much more authentic because they tend to do it from the heart [...] but this passion, on its own, does not [...].
-- Victoria Plantalamor: "Running a family business is not about power, it's about responsibility".
PROA interviews the president of the Family Business Association of Madrid, Victoria Plantalamor, on the current situation of family businesses. This VIDEO may be reproduced provided that PROA is credited as the original source.