The microgrid revolution
Microgrids are revolutionising the energy sector with their ability to manage energy locally. Effective communication is a crucial factor in overcoming the challenges in their adoption and promoting their integration in the energy sector.
PROA collaborates with Mary's Meals, the NGO Princess of Asturias for Concord 2023
PROA Comunicación has helped the humanitarian organisation to manage the communication strategy for the screening in Madrid of the documentaries 'Zero Hunger' and 'Hagan Lío', which was attended by Magnus McFarlane-Barrow, the founder and CEO of the NGO PROA Comunicación has helped Mary's Meals, the NGO that received the Spanish Humanitarian [...]
Maelicum organises a lyrical gala with leading international figures to pay tribute and scholarships to the orphans of the Guardia Civil.
The II Gala Maelicum in tribute to the Orphans of the Guardia Civil, to be held on 25 September in the Symphonic Hall of the Auditorio Nacional de Música, will feature the American soprano Aubry Ballarò, who makes her debut in Spain, accompanied by the prestigious Symphonic Orchestra of the Radio Television of Slovenia, conducted by the [...]
Domingo Zarzo (AEDyR): "One of our biggest challenges is to fight against misinformation about desalination".
Domingo Zarzo has been president of the Spanish Association of Desalination and Reuse (AEDyR) for almost ten years, and a member of the Board of Directors of the International Desalination and Reuse Association (IDRA) since 2017, but his experience in the water treatment sector goes back more than three decades.
Labour's victory in the British elections will favour the growth of Spanish companies in the UK, but there will be no return to the EU.
The future of the United Kingdom and how it will affect our country has been the topic of debate in this meeting led by David Mathieson (Labour Party), Gabriel Reyes (Geopolitical analyst) and Anna Bosch (RTVE), with the participation of relevant figures from the business and economic world. PROA Comunicación, a consultancy firm specialising in [...]
Luis Barreda: Cyber-attack, the worst enemy of companies
Experts say that there are currently two types of companies: those that have already suffered a cyber-attack, and those that will suffer one soon. The impact will depend on your ability to prevent and respond to a cyber attack. Congratulations on your daily efforts to manage it. Now, let's play a game. [...]
Luis Barreda: The challenge of grounding communication in the aeronautical sector
The Spanish aeronautics industry is undoubtedly an example of business resilience. Especially after having been able to overcome the harsh impact of COVID-19 on the sector, while finding alternatives to continue including new lines of business in the profit and loss accounts. Let's talk about figures. The Spanish aerospace sector generates more than 155,000 jobs (both direct and indirect).
Ana Matarranz: "Attracting and retaining talent is a central issue for management committees and boards of directors".
Ana Matarranz, Managing Director of Howden People and Compensa Capital Humano, Howden Iberia's HR technology consultancy, presents El factor edad, a book that she co-authored and coordinated with Enrique Arce, Director of Diversity and Work-Life Balance at Compensa Capital Humano. It is a work in which a number of [...]
PROA Comunicación joins the Association of Communication Consultancy Firms
PROA Comunicación has joined the Asociación de Consultoras de Comunicación (ADC), which represents the sector and is a meeting point for the main public relations and communication consultancy firms in Spain. Ludi García, president of ADC, expressed her satisfaction at welcoming the new associate company: “More and more agencies are realising the importance of being together [...].
Fede Segarra: "Communication must add value to the bottom line".
PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, has held a new edition of its Current Affairs Dialogues with the participation of Fede Segarra, director of communication at Damm, Spain's leading brewing group with a presence in more than 130 countries. Segarra [...]
Alicia Richart: "Europe should lead the development of AI instead of regulating it".
PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, has held a new edition of its Current Affairs Dialogues with the participation of Alicia Richart, Managing Director of Afiniti for Spain and Portugal. Artificial intelligence presents a great opportunity for companies [...]
José María Beneyto: "The relationship between governance and strategic communication is increasingly close".
José María Beneyto has been a European Union official, Member of Congress, and worked in the European Parliament. In addition, he is a professor of Public International Law and International Relations and has extensive experience as a lawyer specialising in mergers and acquisitions, corporate law, European and competition law and arbitration. He also participates as a member of boards [...].