Lucía Casanueva -- The (Good) Reputation
Our managing partner Lucia Casanueva analyses in her article published in El Confidencial, the importance of an intangible asset of enormous value: the (good) reputation. "The success or failure of a business, institutional or political project will increasingly depend on the importance given to communication".
Valvanuz Serna Ruiz -- Corporate Reputation, an Imperative in the Age of Transparency
Our managing partner Valvanuz Serna Ruiz discusses in Directivos y Empresas the importance of corporate reputation and why it serves as an essential shield in times of crisis. Moreover, it is also a factor in attracting talent, in a context in which there are around 250,000 unfilled vacancies in Spain. Corporate Reputation, a [...]
Lucía Casanueva - "The political class should get closer to citizens".
The newspaper 20 minutos has published an in-depth interview with Lucía Casanueva, managing partner of PROA Comunicación. We share its content, originally published on the newspaper's website: Lucía Casanueva manages an approachable discourse, which is not overpowering. She communicates, above all, with her calm words, her strategic caution and her curious gaze. She is 48 years old and in 2009 she created a [...]
PROA Comunicacion signs strategic alliance with Brand Dawson to strengthen its digital marketing capabilities
The communications and public affairs consultancy PROA Comunicación has announced the signing of a strategic alliance with the agency Brand Dawson to strengthen its digital marketing capabilities focused on reputation management and positioning of its clients in the market. Through this alliance, PROA Comunicación will develop an area of solutions and consultancy in marketing [...]
Juan Cardona -- Reputational risk management: lessons from the 'Grifols case'.
In recent conversations with managers and entrepreneurs, a predominant theme has been the ‘Grifols case’. This crisis, which has shaken the corporate landscape, is seen by many as a distant incident, under the false belief that “this won't happen to me”. This perception reflects a worrying lack of awareness about the [...]
SHOW2BE entrusts PROA Comunicación with its launch strategy
SHOW2BE, a new international trade fair operator, has commissioned PROA Comunicación with the design and execution of its communication strategy. The consultancy firm, a benchmark in the launch and presentation of new companies, will work to enhance the public image and recognition of SHOW2BE as an innovative firm in the trade fair and congress market. With a proven model based on [...]
Lucía Casanueva -- Loneliness does not understand cookies
PROA Comunicación ranks among the best communications consultancies in Spain
The consultancy firm PROA Comunicación is now one of the best communication consultancies in Spain, according to the ranking prepared by El Publicista based on the assessment of companies and clients of these services. The Spanish firm, created in 2009, is one of those with the best performance over the last twelve months [...]
Carlos Salas -- "Businesses face the challenge of communicating in the age of distractions".
María González, consultant at PROA Comunicación interviewed Carlos Salas, the firm's Training Director, who has given communication courses to executives from Accenture, KPMG, Repsol, Indra, Gas Natural, Allianz, Google, Baxter, Greenpeace, L'Oréal, Guardia Civil, Telefónica, McKinsey, CNMV, SAS, Hogan Lovells, Mutua Madrileña, Cepsa, Grupo Santander, BBVA and GS Inima, among others.
Woman Forward celebrates its Christmas Dinner with a lecture by the Ambassador of Germany
Once again, the Woman Forward Foundation is holding its Christmas Dinner, a true meeting of passionate minds committed to a society, companies and a country that is more committed and sustainable for everyone. It will be held on 30 November at MOM Culinary Institut, Seeds Restaurant (Serrano 95, Madrid) at 20:00.
Lucía Casanueva -- Farewell to the invisible CEO
AEDyR relies on PROA Comunicación to strengthen its communication strategy
The Spanish Association of Desalination and Reuse (AEDyR), an organisation that has been leading the desalination and water reuse sector in Spain for 25 years, has chosen PROA Comunicación to develop and execute its communication strategy. PROA Comunicación will be responsible for reinforcing its positioning as a reference and voice of the desalination and [...]