PROA Comunicación organises a new 'Diálogos de Actualidad' meeting with Emma Marín
The insurance sector is probably one of the sectors that makes the greatest efforts to communicate its activity, because it affects society as a whole, both companies and individuals. Even so, since its beginnings, it has carried with it prejudices and negative connotations against which the Communication departments of the companies struggle on a daily basis. To find out more [...]
Ricardo Cuevas and Alberto Mendoza -- Creating the 'equity story': the essential tool for attracting investors
Few moves are as momentous a change for a company as going public. It is a goal that involves risks: a stumble in the plan or a false start can mean a drag on its future development. But becoming a listed company also means obtaining financing, resolving the generational handover in a family business, [...]
Lucía Casanueva -- Disinformation
Yago de la Cierva -- "Crises are the moments when true leadership is seen".
The risks that threaten companies are becoming larger and more complex. Companies operate in volatile environments and the geopolitical context gives no respite to the economy, as shown by the conflicts in Ukraine and the Middle East. With the aim of shedding light on contemporary crisis management, PROA Comunicación held [...]
PROA Comunicación organises a new 'Diálogos de Actualidad' meeting with Yago de la Cierva
In a scenario like the current one, where multiple crises threaten companies in all sectors, entrepreneurs and senior managers are in the eye of the storm. Their reputation and the viability of their business is at stake. For this reason, PROA Comunicación will be holding a new meeting next Tuesday, 24 October at 14:30h, to [...]
The ACS trusts PROA Comunicación to strengthen its communication strategy.
The Spanish Association of Consultancy Firms (AEC), an association that brings together the main national and international technology consultancies, has hired PROA Comunicación to develop and implement its communication strategy. The consultancy firm, a benchmark in managing the communication of business associations, will work to enhance the public image and recognition of the AEC [...]
Álvaro Merino -- "In a high-performance team, talent must have a collective essence".
Álvaro Merino, expert in leadership, talent and team organisation. In 2016, he participated as academic director in the launch of the Real Madrid University School alongside Jorge Valdano. He is the driving force behind the company 3’59, from where he provides comprehensive solutions to business and sports organisations and accompanies sportsmen and women in their future challenges. In addition, he [...]
Madrid hosts the Maelicum Gala for the benefit of Civil Guard orphans
On Saturday 28 October the Gala Maelicum will take place at the Teatro Monumental in Madrid to benefit the orphans of the Guardia Civil. An extraordinary concert for violin that will feature international music figures such as the maestro Rossen Milanov and the violinist Blake Pouliot, accompanied by the Orquesta Filarmónica [...]
Yago de la Cierva --"Professional life does not end after a crisis, if we have done what we should have done".
There has been no respite for the economy and the business sector. The pandemic caused by covid was followed by the outbreak of war in Ukraine, pressure on global trade, rising energy prices, inflation and rising production costs. The complex [...]
Lucía Casanueva--Listening with the eyes
We are obsessed with telling: the stories, the posts, my ideas, my opinions on every instant issue that rocks the news. Let my stuff be known. To be heard. Because I'm worth it. We tell in stereophonic and multichannel, fitting our discourse and our messages into the multiple formats offered to us by the technologies of today's [...]
Rafa Rubio -- "Businesses need to engage with institutions in a professional way".
The world of lobbying has evolved in recent years, coming out of the shadows and becoming a professionalised, more transparent sphere, capable of opening and strengthening democratic channels of communication and influence between companies, organisations and public authorities. One of the pioneers in the study of lobbying in Spain is [...]
A new reputation management model based on the expectations that really matter to stakeholders
PROA Comunicación advisor Juan Cardona presented a new corporate reputation management model at the International Marketing Congress AEMARK 2023, held at ESIC University (Madrid). The model is the result of the work carried out by the "Intelligence & Society" Research Group at the University of Málaga (UMA), under the [...]