José Antonio Rodríguez Piedrabuena -- Is the human brain really different?
Human brains did not evolve from reptilian brains by developing additional parts to house emotion. We do not have an inner snake or an emotional monkey to be controlled, as some courses offer, which, on the other hand, do not really question anything personal or corporate. The idea of snake or monkey [...]
Maria Gonzalez --Blending talent: the most precious intangible in communication agencies
The world of communications is constantly evolving and the search for the perfect formula for success is becoming an obsession for many agencies. However, there is one key factor that often goes unnoticed: knowing how to combine junior and senior talent. The complementarity of both types of talent can have a significant impact [...]
Valvanuz Serna Ruiz -- Communication, a powerful weapon for the aerospace and defence industry
In the fast-moving 21st century, the aerospace and defence industry has become a fundamental pillar for the development and security of nations. Its technological innovations and major projects have a direct impact on the progress of humanity, from space exploration to protecting borders and ensuring the security of the world's people.
PROA Comunicación incorporates Juan Pons to head the new Defence, Aeronautics, Security and Space area.
PROA Comunicación, a consultancy specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, has just incorporated Colonel Juan Pons to head its new Defence, Aeronautics, Security and Space area. The newly created area of Defence, Aeronautics, Security and Space (DASE) was created as a [...]
Borja Sémper participates in PROA Comunicación's 'Diálogos de Actualidad'.
Borja Sémper, campaign spokesman and deputy secretary for Culture and Open Society of the Partido Popular, took part last Monday in a new edition of PROA Comunicación's «Diálogos de Actualidad», where the economic and political keys of the next legislature were analysed, as well as the evolution of the electoral contest in the run-up to 23-J. [...]
UNESID trusts PROA Comunicación to strengthen its communication strategy.
The Unión de Empresas Siderúrgicas (UNESID) has hired PROA Comunicación to develop and execute its communication strategy. The consultancy firm, a benchmark in managing the communication of business associations, will work to improve UNESID's positioning and relevance. To this end, PROA Comunicación will focus on two aspects: on the one hand, it will help to strengthen UNESID's [...]
Lucía Casanueva in The Objective--Infra-journalism', protocol and intrusiveness
Journalism is a noble profession. But it is not always an exercise to be admired. That a society turns its back on virtue does not mean that good has lost steam or that evil is indulged with more elasticity. As the dictionary of the Real Academia de la Lengua Española (Royal Academy of the Spanish Language) states, journalism is a [...]
Interview with Pilar Urbano: "El procés is a sleeping volcano that could wake up".
Pilar Urbano (Valencia, 1940) maintains intact her curiosity and stimulus to investigate the great events of the present day, but she takes her time, avoiding the urgency of the instant chronicle. Thus emerges El Alzamiento, a documented book that dissects the pro-independence process, going back to its origins, investigating its international financing and analysing its [...]
Lucía Casanueva meets with the Spanish Ambassador to the United Arab Emirates
Lucía Casanueva, managing partner of PROA Comunicación, held a meeting with the Spanish Ambassador to the United Arab Emirates, Mr. Iñigo de Palacio. The meeting took place within the framework of the Global Summit of Women 2023, which is taking place today in Dubai. It is a forum for businesswomen, executives and first [...]
Julia Montoro, director of PROA, participates in the II Women's Leadership Forum of El Economista
Julia Montoro, director of PROA Comunicación, participated as one of the speakers at the II Women's Leadership Forum organised by the newspaper El Economista. In her speech she pointed out that “the inclusion of women and the management of diversity are the Achilles heel of Spanish business culture. It is the responsibility of all those who [...]
PROA wins the Ana Baschwitz award for best Communication Agency
PROA Comunicación has been recognised as Best Communication Agency by the Ana Baschwitz Awards, which were held in Madrid for the first time, and which aim to promote the work of professionals in this sector. “It is an honour that in the first edition of these awards, to which we wish a long and [...]
PROA Observatory presents: 'El Click', three personal testimonies on the importance of mental health
The PROA Observatory has compiled in the documentary 'El Click' the testimony of professionals whose personal experience in the last two years has changed their lives. The pandemic and post-pandemic, together with the Spanish socio-economic framework and the international context, have led to an explosion of mental health problems in the general population, especially in young people and in two groups: the young and the old.