The president of the Global Summit of Women visits PROA ahead of the Dubai summit: "Communication plays a key role".
Irene Natividad is a pioneer in the defence of women's participation in the economic, business and political world. As president of the GlobeWomen Research and Education Institute and of the Global Summit of Women, she visited PROA's offices together with Margarita de Cos, president of the Spanish chapter of this organisation, before [...]
Círculo de Orellana and PROA Comunicación join forces for women's leadership
The association Círculo de Orellana and PROA Comunicación have signed a collaboration agreement with the aim of contributing to the promotion and visibility of female talent. In the framework of Women's Day, both entities have formalised the agreement with which PROA becomes the communication and reputation consultant of the association.
Disinformation in Spain: a turning point for fostering critical thinking among young people
Spain is lagging behind in the development of media literacy initiatives, while misinformation is taking hold, threatening the ability to foster critical thinking in young people. This is a decisive moment to tackle this problem, as shown by the in-depth analysis of the Report on Media Literacy in Spain, [...]
Alejandro Navas -- "The human being is a great storyteller and listener".
We have interviewed Alejandro Navas, PhD in Philosophy and retired professor of Sociology at the University of Navarra. For more than 40 years, some of the most important Spanish media firms and managers have passed through his classrooms. From his retirement -but not rest- he shares with PROA Comunicación his vision of [...]
José Antonio Rodríguez Piedrabuena -- Exercise rejuvenates molecular programmes of ageing tissues
It is well known that physical exercise is beneficial to health, but there are little-known aspects that underline its importance, for example in rejuvenation. There is evidence that exercise reverses ageing-related gene changes and thus the phenotypes of senescence and chronic inflammation in the human body.
Mirian Izquierdo (Woman Forward) -- "Training is key to increase the presence of women in management positions".
Woman Forward is a non-profit institution that creates value in organisations by promoting female talent and gender equality. Mirian Izquierdo, lawyer and economist, is its president. The author of several books on European issues and international trade, as well as on women's leadership, talks to PROA about the challenges facing women [...]
Lucía Casanueva -- "FeliciDAR", an ABC column
What is happiness? Based on this question, a provocative one for today's times, Lucía Casanueva, managing partner of PROA Comunicación, develops an interesting concept in an article published this Thursday in the ABC newspaper. It is about "feliciDAR", the term that gives the title to the reflection, and which refers to giving oneself to others. It also [...]
-- The Luca de Tena Foundation and PROA Comunicación renew their collaboration agreement
The Luca de Tena Foundation and PROA Comunicación have renewed their collaboration agreement, consolidating their commitment to different projects that address the new needs of journalists. PROA will contribute to the development and implementation of the Foundation's communication strategies, as well as to the dissemination of the knowledge it generates through reports [...]
Lucía Casanueva -- "We women have to learn to manage our emotions, because when we do, we are unstoppable.
Lucía Casanueva, founding partner of PROA Comunicación, has made the presentation of the sixth edition of STEM TALENT GIRL, a project that seeks to awaken scientific and technological vocations among young women. The conference was aimed at high school students, within the framework of the educational and social programme for female entrepreneurship promoted in Cantabria by [...]
Valvanuz Serna Ruiz -- A leg up in the capital through communication
Working in communications consultancy in the capital of Spain gives you access to large companies, to countless subsidiaries of multinationals and to the most representative associations, employers' associations, foundations and institutions in the country. So much so that on many occasions it seems that everything happens in Madrid and only in Madrid. And the [...]
Dolors Marco -- When specialisation is a guarantee of security and confidence
There are areas in which one only enters if one is highly specialised in that content, or at least, one should not (financial information, for example). However, there are other subjects where one feels entitled to speak, even in public, even if they are highly sensitive subjects, just because they affect us [...].
Alberto Mendoza -- The intermediation crisis and the voice of business
The so-called intermediation crisis has eroded the credibility of traditional sources of information and authority, while it has given impetus to new types of prescribers. In the worst cases, new references do not even emerge, but information is left in disarray or in the hands of metrics and algorithms. It is increasingly [...]