"Silence is not profitable in communication".
Enrique Alcat, director of the Business Management and Communication Management Programme at the Instituto de Empresa, participated in the 10th edition of the Proa Communication Observatory, along with twelve other executives. An expert in crisis communication, Alcat explained that, in a crisis, “the important thing is to inform, and to inform in time. You are not [...]
Ignacio Tena: "Now everything goes online, paper is in a complicated moment".
BBVA's Director of Sponsorship and Content Communication, Ignacio Tena, said at the 10th edition of the Proa Communication Observatory: “Now everything is about the internet. Paper is going through a complicated time. On the internet, a small piece of information flies, it generates a lot of echo. With a simple tweet, we have made it clear that BBVA is negotiating [...]
Álvaro Nieto: "The situation of journalism is dramatic".
The deputy director of the magazine ‘Tiempo’, Álvaro Nieto, took part in the 9th edition of the Proa Communication Observatory. Nieto stressed that “the situation of journalism in Spain is dramatic”. From November 2008 to the present day, a third of journalists have been made redundant: 10,000 of the 30,000 journalists working in the Spanish media have been [...]
Asunción Velasco, from PwC: "We are promoting the figure of digital brand ambassadors".
The head of internal communication 02128 cash advance at PricewaterhouseCoopers (PwC), Asunción Velasco, said at the eighth edition of the Proa Communication Observatory: “We want all PwC employees to be ambassadors of our brand”. Specifically, they already have around 130 digital ambassadors for the consultancy firm. They are young people, willing to help us spread the word [...]“.
David Córdova at the seventh edition of the "Observatorio Proa de la Comunicación".
The seventh edition of the “Observatorio Proa de la Comunicación” was held on Friday 14 December. On this occasion, the guest speaker was David Córdova, the architect and promoter of the concept of normalisation of lobbying in Spain. Córdova is a founding partner of Vinces, a firm specialising in public, regulatory and government affairs. He advises business associations on [...]
"The influence scheme has changed because of the crisis of confidence" according to Juan Cardona.
The sixth edition of the “Observatorio Proa de la Comunicación” took place on Monday 19 November. On this occasion, Juan Cardona, Operations Director of Corporate Excellence-Centre for Reputation Leadership, attended the event. Cardona is a member of the State Council for Corporate Social Responsibility (CERSE) and is a member of the Advisory Board of the Inserta Responsable Forum. Previously [...]
Luis de Vega, ABC journalist: "We have not known how to recycle or adapt to the new forms of communication".
The fifth edition of the “Observatorio Proa de la Comunicación” was held on Monday 12 November. On this occasion, the guest speaker was Luis de Vega, former correspondent of the ABC newspaper in the Maghreb, special envoy to many international conflicts, with special emphasis on those occurring on the African continent, and currently editor of the news section of [...]
Joaquín Fernández, former advisor to the Ministry of Defence and current Dircom of Ferrovial, participates in the Proa Communication Observatory.
On Tuesday 6th November, the fourth edition of the “Proa Communication Observatory” was held. On this occasion, the guest speaker was Joaquín Fernández, ex-director of the Ministry of Defence under Carme Chacón and current Director of Corporate Communication and International Media Relations at Ferrovial. Joaquín Fernández has developed an extensive career in more than [...]
Inmaculada Mardones: "The most important tribunes or operations are still published first on paper rather than online".
On Friday 26 October, the third edition of the “Proa Communication Observatory” was held. On this occasion, the guest speaker was Inmaculada Mardones, former editor-in-chief of “El País” and Director of Communications at the Ministry of Public Works under Magdalena Álvarez. Mardones holds a degree in Political and Social Sciences from the University of [...]
Enrique Calatrava, Director of Marketing and Communication at Banco Madrid, participates in the Proa Communication Observatory
Last Friday, 19 October, the second edition of the “Observatorio Proa de la Comunicación” was held. On this occasion, the guest speaker was Enrique Calatrava, Director of Marketing and Communication at Banco Madrid. Calatrava, Executive MBA from IESE Business School and graduate in Information Sciences from the Complutense University of Madrid, has developed a wide range of [...]