Luis Barreda: Cyber-attack, the worst enemy of companies
Experts say that there are currently two types of companies: those that have already suffered a cyber-attack, and those that will suffer one soon. The impact will depend on your ability to prevent and respond to a cyber attack. Congratulations on your daily efforts to manage it. Now, let's play a game. [...]
Ricardo Cuevas -- What are the functionalities of AI in communication and public relations?
"Don't be fooled by the concept of Artificial Intelligence (AI), because there is nothing artificial about it: AI is made by humans, designed to behave like humans and intended to have an impact on human lives. Stanford Professor of Computer Science Fei-Fei Li often stresses to her students that there is nothing artificial about AI.
Director of Digital Communication moderates debate on technology and inclusion
Last Friday at the VI International WomanLiderTic Conference, Bárbara Yuste, Director of Digital Communication at Proa Comunicación, moderated the round table on technology and inclusion, with the participation of Ana González Talaván, Director of Digital Services at Microsoft. González Talaván presented the case of Sandra Timón, the first deafblind person to work for the company [...]
Only a small group of companies are harnessing the potential of AI.
A new study by Boston Consulting Group and MIT Sloan Management Review reveals growing concern among executives about the risks of AI. It also highlights five organisational behaviours that companies that are successfully harnessing the value of AI have in common. After several decades of progress, artificial intelligence is poised to [...]
Artificial intelligence, key among the 50 most innovative companies
For innovative companies, the current landscape continues to be marked by the growing importance of digital technology. In particular, a new BCG report, The Most Innovative Companies 2019: The Rise of AI, Platforms, and Ecosystems, reveals that companies that excel in innovation are increasingly deploying AI tools to develop digital technology, and are [...]
Innovative trends in communication
Juan de los Ángeles, director and founder of C4E, shared with the Proa Comunicación team the current trends in the field of communication. During an inspiring session, De los Ángeles underlined the importance of innovation and creativity in the strategies of companies, which are increasingly attentive to what is [...]
2019, the year of legal innovation
It is clear to no one that 2018 has been, from a legal point of view, a real revolution in matters such as privacy. After a year of talking about the new European Data Protection Regulation, on 25 May it became fully applicable, and with it, an important change in how companies and administrations [...]
Innovation and Communication, the perfect tandem
The vast majority of professional disciplines that make up the global economy have been affected in one way or another by the emergence of the Internet and its development, progressively bursting in and transforming our day-to-day work. But if there is one in particular that is immersed in a real revolution, motivated by innovation, it is the Internet.
Proa Comunicación participates in the Masterclass on communication organised by the London School of Economics at the Ramón Areces Foundation.
PROA Comunicación has participated in the masterclass on communication organised by the Ramón Areces Foundation in collaboration with the London School of Economics (LSE). These academic conferences entitled “Global media and communication in the era of digital transformation” have been attended by Lucía Casanueva, managing partner of Proa, who has [...]