The importance of spokesperson training
Carlos Salas, trainer at Proa Comunicación, explains seven reasons why spokesperson training is important in an interview with Lucía Casanueva, managing partner of Proa Comunicación. Proa Comunicación offers a spokesperson training course for any company situation. It consists of preparing spokespersons to manage situations where [...]
Are you fascinated by the leadership of Game of Thrones?
Tell me no more. As a woman, as a coach, and as a lifelong student of leadership, I am baffled by this collective fascination with such a violent series. Beyond the huge investment in historical sets, elaborate aesthetics, original plots and - let's not be innocent - intensive and extensive sexual content, its ability to captivate executives [...]
Leadership training
Pino Bethencourt, coach and founder of Club Comprometidos, details what leadership training should be like and what the optimal model should be. Many coaching and executive training programmes promise quick and visible results for the individual, their team or their company. But the means employed to achieve this end are rarely kept to [...]
Public Speaking Course in English
Pablo Carbajosa, teacher of the Public Speaking in English course, explains the importance of communicating effectively in English. Designed for the most basic level and aimed at professionals who wish to cover the basic aspects of the art of public speaking in English, this course is based on simple and direct dynamics, with small working groups and attention to detail.
The crisis spokesperson: 10 hits (I)
Crisis management in communication cannot be understood without the figure of the spokesperson. Previous posts have mentioned that the company must have a specific committee to coordinate all actions. Although the committee should include senior management and the heads of the different areas (HR, Legal, Finance, Finance, Human Resources, etc.), it is important to [...]