Yago de la Cierva -- "Crises are the moments when true leadership is seen".
The risks that threaten companies are becoming larger and more complex. Companies operate in volatile environments and the geopolitical context gives no respite to the economy, as shown by the conflicts in Ukraine and the Middle East. With the aim of shedding light on contemporary crisis management, PROA Comunicación held [...]
PROA Comunicación organises a new 'Diálogos de Actualidad' meeting with Yago de la Cierva
In a scenario like the current one, where multiple crises threaten companies in all sectors, entrepreneurs and senior managers are in the eye of the storm. Their reputation and the viability of their business is at stake. For this reason, PROA Comunicación will be holding a new meeting next Tuesday, 24 October at 14:30h, to [...]
Yago de la Cierva --"Professional life does not end after a crisis, if we have done what we should have done".
There has been no respite for the economy and the business sector. The pandemic caused by covid was followed by the outbreak of war in Ukraine, pressure on global trade, rising energy prices, inflation and rising production costs. The complex [...]
The coming crises
No, I am no prophet of doom. But while we are busy with plans to relaunch our businesses and make up for lost time, let's not lose sight of the fact that the pandemic will not be the end of the communicators' woes. Anticipation will help us to spend time on prevention and, if something cannot be prevented, we can [...]
What do customers expect from their brands in the midst of a coronavirus?
El 13 de abril de 2020 se cumplieron 60 días de la primera muerte por coronavirus en España. Me gusta considerarlo el inicio de la crisis, ya que la llegada de una víctima mortal convierte cualquier conflicto en una crisis. Desde entonces se han sucedido tantas cosas, a velocidad acelerada, que parece que han pasado […]
The importance of managing crisis communication
“Crisis communication is becoming more and more important in companies. It is a threat to relationships with a priority audience and relationships are increasingly loose, any threat can break them. Ideally, crisis communication should not be seen as the last link in the chain, but as a link in the chain [...]".
Yago de la Cierva: "Crises affect all companies, not only badly managed ones".
“Crises affect all companies, not just badly managed ones”, warned Yago de la Cierva, Professor of Corporate Communication and Crisis Management at IESE Business School, during his speech at the Proa Observatory, held at Degussa's headquarters. Professor De la Cierva spoke on ‘How to ask for forgiveness after [...]