News

  • News
  • 2 October 2019
  • 1 min. reading time

Proa Comunicación Designs the Marqués del Atrio Group's New Website

The Marqués del Atrio Group has trusted in Proa Comunicación for the design of their new websitewhich they are aiming to adapt to the most current and avant-garde trends in the market, and, at the same time, get closer to their community within the digital ecosystem.

The Marqés del Atrio Group's new website is based on a modern image, with a black background and white font, with attractive multimedia features. It focuses on the Rivero's history, the fourth-generation winery family from La Rioja, with extensive traditions and knowledge about winemaking. The website has increased its content, but with a much more orderly and accessible structure.

The launch of this website, that completely breaks away from the current site's design and image, is a part of the Marqués del Atrio Group's digital strategy that has recently been reinforced by the momentum of the Faustino Rivero Ulecia and Marqués del Artio Wineries' social media presence, as well as the creation of a blog where they will publish high quality and interesting content for their community, and the delivery of a newsletter highlighting the group's latest news for their customers and suppliers.

Two Proa Comunicación's communication campaigns, among the best of 2019

Two communication campaigns carried out by Proa Comunicación have been selected as the best campaigns in the ranking prepared by Top Communication corresponding to 2019. These ones are the organization of the third edition of the National Snow Sports Awards and the celebration of Madrid VAT Forum The main objective...

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  • 1 min. reading time

Proa Colaboración collaborates with "Gotas para la vida", the charity dinner of the Emalaikat Foundation on World Water Day

The next day, March 22, will take place, on the occasion of the celebration of World Water Day, the charity dinner Gotas para la vida. This meeting organized by the Emalaikat Foundation will take place in the restaurant El invernadero de los Peñotes and will have the collaboration of Proa...

  • News
  • 1 min. reading time

Valvanuz Serna Ruiz -- The importance of customer immersion

Anyone who has prepared a proposal for a communication plan for a potential client has started their presentation with the so-called "Situation Analysis", which is the section used to describe the company and the products or services it offers to the market. This is completed with information...

  • News
  • 3 min. reading time

Reputation is built from within

We have heard ad nauseam that the best protection against a communication crisis is to have a great reputation and a strong support network. Those of us who work in the wonderful world of corporate communications know that achieving these two things requires a lot of time and effort on the one hand...

  • News
  • 2 min. reading time

The drug of power

Our political leaders are giving us the soup. The media drama that hijacks us daily as hostages to squeeze their negotiations makes the last few weeks since the election seem like years. But what happens to these guys when they are in the grip of power? This week saw the launch of the new book by...

  • News
  • 3 min. reading time

Communication and creative strategy

Alfonso Villar, Creative Director of the agency PROA Comunicación, explains why creativity is so important and how a creative concept is developed in the field of corporate communication.

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  • News
  • 1 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.