The Ministry of Tourism of Nuevo León has been the protagonist of a new 'Diálogo de Actualidad' at the headquarters of PROA Comunicación in Madrid.
The forum, organised together with the Mexico-Spain Business Association (AEMEES), was attended by entrepreneurs and investors from both countries.
Nuevo León, one of the states with the greatest economic weight in Mexico, is promoting Spanish investment in sectors such as industry and tourism, with a special focus on 2026, the year in which the next World Cup will be held, with Monterrey, the capital of this state, as the official venue. In this context, PROA Communicationin collaboration with the Mexico-Spain Business Association (AEMEES), has celebrated a new edition of its Current Affairs DialoguesThe event was organised by the Ministry of Tourism of Nuevo León, with the participation of businessmen and investors from both countries.
Adriana Quiroz, representative of the Ministry of Tourism of the Government of Nuevo León, has highlighted the main attractions for investment in Nuevo León, one of the most thriving states in Mexico, recognised for its economy, infrastructure, natural attractions and the great potential of its tourism sector. nearshoring that its proximity to the United States has to offer.
In his speech, Quiroz reported on the results of foreign direct investment in Nuevo León: 287 projects confirmed between October 2021 and 2024, totalling more than 60 billion euros and with an impact on the creation of more than 220,000 jobs.
At the presentation of the Current Affairs DialogueAlberto Mendoza, account director at PROA Comunicación, underlined the consultancy firm's commitment to "building economic, commercial, cultural and human bridges between Spain and Latin America, especially with Mexico and, in this case, with Nuevo León, one of its most booming and attractive states for investment".
Ángela de Miguel, President of the Mexico-Spain Business Association and President of the CEOE in Valladolid, stressed that "Nuevo León is an example of how the government and the business sector can create an attractive environment for tourism and investment". She also insisted on the need to continue strengthening ties between the two countries.
PROA Communicationa consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, brings together in its Dialogues The event brought together key figures from the economic, political, media and cultural spheres with businessmen, executives and opinion leaders to contribute to a deeper knowledge of reality and to foster an in-depth understanding of the issues at the forefront of the news agenda. In this edition, held together with AEMEES, 20 decision-makers from the private sector and representatives of the Mexican Embassy participated.
New investment opportunities
Among the attractions for Spanish investment in Nuevo León, the state government representative also referred to the increase in the number of large international companies that have established themselves in the region; the opening of 13 new hotels in the metropolitan area of Monterrey with 1,322 rooms; the development of airport infrastructures and the holding of major events, from festivals to the 2026 Football World Cup. To this end, it has a stadium with a capacity for 53,500 spectators.
Spain has traditionally been, after the United States, the main investor country in Mexico. According to data from the Mexican Ministry of Economy, between January 1999 and June 2024, foreign direct investment (FDI) from our country totalled nearly 80 billion euros. Nuevo León was the third largest recipient of Spanish investment, with more than 4 billion euros. In the first half of 2024, FDI from Spain reached 340 million euros in the North American country.
Similarly, Mexican investments in Spain have experienced significant growth. In 2023, they accounted for almost 60% of total investments from Latin America. In the first half of 2024, according to Banxico data, Mexican exports to Spain accounted for nearly 800 million euros, while imports of Spanish products exceeded 3 billion euros.
However, in the first half of 2024, Spain ceased to appear among the main investment partners in Mexico, as the United States, Germany, Japan, Canada and Belgium took the top five places in terms of the origin of foreign direct investment. A fact that raises the need to revitalise ties between the two countries, especially in a new geopolitical context such as the one brought about by Donald Trump's arrival in the White House.
