Professionals and companies have recognised the strategic role of corporate communication as a driver of competitiveness and reputation in the current economic environment.
The consultancy PROA Communication has consolidated its position as one of the best communications consultancy firms in Spain, according to the ranking prepared by The Advertiser based on the assessment of companies and clients of these services. The Spanish firm, created in 2009, thus reflects one of the best performances in this ranking, climbing from 31st to 24th place in the ranking of the 100 best communication consultancies in our country.
The report is based on the results of a study carried out by The Advertiser based on a macro-consultation with renowned communication directors and other professionals from the communication and external relations area of advertising companies.
For Lucía Casanueva, Managing Partner at PROA Comunicación, “this progress confirms that companies recognise our model based on excellence, purpose and senior talent, pillars that reinforce our ability to have a real impact on our clients” reputation.".
Valvanuz Serna Ruiz, Managing Partner of the firm, emphasises: “The results show that clients are looking for consultancies that can offer a comprehensive vision and relationships built on trust. That is PROA's DNA and what guides each of our projects.”.
The consulting firm once again stands out for its unique approach that emphasises the creation of strong, lasting relationships. In this edition, the professionals consulted agree that, in a competitive and constantly changing environment, companies need to go beyond visibility: they must strengthen their positioning, consolidate their credibility and connect genuinely with their key audiences. PROA integrates these principles across all its communication and public affairs services, making them the basis of its value proposition.