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Rafael Villaseca, at the PROA Communication Observatory: "We are in the midst of a process of change".

Rafael Villaseca, former CEO of Gas Natural Fenosa and current Chairman of the Naturgy Foundation, took part in the Proa Communication Observatory held at the headquarters of Boston Consulting Group on Wednesday 10 April.

Rafael Villaseca holds a degree in industrial engineering from the Polytechnic University of Catalonia and an MBA from IESE. He was CEO of Gas Natural Fenosa for thirteen years. He currently chairs the Naturgy Foundation (formerly Gas Natural Fenosa) and is a director of Cementos Molins and VidaCaixa, as well as a member of the Advisory Board of Foment del Treball Nacional and a member of the Spanish Chapter of the Club of Rome.

Among his awards, he has received the aforementioned Platts Global Energy Awards CEO of the Year Award 2010The award, the most prestigious awards in the energy sector, was presented to him in New York. The award, which recognises the recipient's career and most recent achievements, recognises strategic vision, decisiveness and leadership, as well as the demonstration of sufficient clarity of vision, judgement and motivation by managers to transform their organisations.

The Proa Observatories are stable discussion forums with the participation of leading managers, politicians and professionals.. They are born with the vocation of being a laboratory of ideas where a genuine dialogue is encouraged to discuss current business issues, as well as corporate reputationthe brand and the public affairs as important elements for the improvement of companies.

Among the personalities who have participated in these meetings are the economist Manuel Conthe; the former Minister of Education, Culture and Sport José Ignacio Wert; the writer and priest Pablo D'OrsDeloitte's Director of External Communication, Antonio Belmonte; the Director of Communication and Institutional Relations of El Corte Inglés, José Luis González-Besada; the High Commissioner for the Spain Brand, Carlos Espinosa de los Monteros; the writer and journalist Pilar Urbano; the General Manager of Información y Control de Publicaciones S.A. (OJD), Manuel Sala; the professor of Corporate Communication and Crisis Management at IESE Business School Yago de la Cierva; the director of Digital Innovation at Vocento, Borja Bergareche, and the president of Multinacional por Marca España, Chema Palomares, among others.

The five lighthouses

Organised by the Association of Advertising Agencies, last Thursday I was lucky enough to participate in Bilbao in a seminar with Ferrán Ramón Cortés, author of 'La isla de los cinco faros' (The island of the five lighthouses) and expert in communication. Three hours to reflect in a group on communication oriented towards the construction...

Tessi Iberia Trusts Proa Comunicación with the Communication of its Innovation Event in Madrid

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José Luis Martínez-Almeida: "The centre-right cannot stay at home on 26 May".

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PROA Report -- Keys to the 4M

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Lucía Casanueva in The Objective--Infra-journalism', protocol and intrusiveness

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Innovation and Communication, the perfect tandem

The vast majority of professional disciplines that make up the global economy have been affected in one way or another by the emergence of the Internet and its development, progressively bursting in and transforming our day-to-day work. But if there is one discipline in particular that is immersed in a real transformation, it is the...

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