News

Real IS AG chooses Proa Comunicación to organise the event of its presentation in Spain.

German real estate asset manager Real IS AGone of the largest in the world, specialising in real estate investments in European markets for institutional clients, has chosen Proa Comunicación to organise what will be the presentation event for its brand and business model in Spain. The meeting, to be held at the end of October in Madrid, will take the form of a business breakfast, which will bring together a select group of real estate professionals such as brokers, investors, builders, developers, managers and intermediaries.

SHOW2BE entrusts PROA Comunicación with its launch strategy

SHOW2BE, a new international trade fair operator, has commissioned PROA Comunicación to design and execute its communication strategy. The consultancy firm, a benchmark in the launch and presentation of new companies, will work to enhance the public image and recognition of SHOW2BE as an innovative firm in the trade fair and congress market....

-- PROA incorporates María Segimón to its Advisory Council

PROA, a communications and reputation management consultancy, has added María Segimón de Manzanos to its Advisory Board. The lawyer has more than three decades of professional practice and will bring to PROA her experience in the world of business and government....

Valvanuz Serna Ruiz -- Corporate Reputation, an Imperative in the Age of Transparency

Our managing partner Valvanuz Serna Ruiz discusses in Directivos y Empresas the importance of corporate reputation and why it serves as an essential shield in times of crisis. In addition, it is also a factor in attracting talent, in a context in which there are around 250,000 vacancies that are still...

-- PROA appoints Juan Ramón Corpas as account director

PROA reinforces its team with a multidisciplinary profile with the aim of serving and attracting clients working in a wide range of sectors and fields. With this goal in mind, PROA has appointed Juan Ramón Corpas as account director. Corpas holds a degree in Journalism and Philosophy from...

Francisco Díaz -- Seven keys to avoid the failure of Artificial Intelligence projects

Digitalisation is one of the priority axes of business strategies both now and in the coming years. This is also the case for the Spanish government, which has set digital skills targets in the 'Agenda España Digital 2025', focusing both on the digital society and on the...

PROA leads the communication of the 7th APD Executives' Conference

PROA Communication has led the communication of the 7th Congress of Executives of the Association for the Progress of Management (APD), the great annual networking event in Spain, which was held on 20 and 21 November at the Palacio de Congresos y Exposiciones de Galicia, in the city of...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.