News

Successful Organisation and Media Presence at the Marqués del Atrio Event with Palop and Juanito in Seville

Proa Comunicación had great success organizing and inviting media to the Bodegas Marqués del Atrio event that took place a few days ago in Alcalá de Guadaira (Seville). Palop and Juanito, former football players from Sevilla and Real Betis respectively, participated in the commentary of a derby between two Sevillian teams last Sunday November 10th. The two former players were moderated Inma Rodríguez, a journalist for Movistar Plus.

The event, which aroused much interest among journalists in the Andalusian capital, was attended by more than ten sports media, including Marca or Gol Televisión, in addition to Canal Sur TV and other regional and local media.

Lucía Casanueva, Member of Judges Panel which Selected Adriana Domínguez as "Woman Leader of 2019".

Lucía Casanueva, founding partner of Proa Comunicación, was selected as a member of the panel of judges of the "Mujer Líder 2019" awards (Women Leaders of 2019), whose 15 members have unanimously elected Adriana Domínguez, CEO of Adolfo Domínguez, as "Mujer Líder 2019". Adriana Domínguez currently spearheads the renewal and...

The Wanda Metropolitano stadium, the achievement in record time of an iconic and differentiating landmark

The fact that a stadium inaugurated in September 2017 has been chosen to host the Champions League final is not only due to technological advances, the capacity in number of spectators, or the access facilities. Since 1988, when the Community of Madrid approved a new stadium for the...

Record Participation in Madrid SnowZone's 4th Championship for Journalists

The 4th Madrid SnowZone Championship for Journalists broke the record for number of participants with the participation of more than 50 journalists, among them Mercedes Milá. Organized by PROA Comunicación, the event brought together a total of 23 national media outlets: Telecinco, La Sexta, RTVE, Telemadrid, Cadena SER, Discovery, Movistar...

Leadership training

Pino Bethencourt, coach and founder of Club Comprometidos, details what leadership training should be like and what the optimal model should be. Many coaching and executive training programmes promise quick and visible results for the individual, their team or their company. But the means used to achieve these results are...

-- The "Instituto Palacios" for women's health and medicine chooses PROA to execute its communication strategy

The 'Instituto Palacios', a private reference centre specialised in women's health and medicine, places its trust in PROA for the management and development of its communication strategy. Founded 30 years ago, the 'Instituto Palacios' is directed by Dr. Santiago Palacios, also president of the Spanish private gynecology section and the...

Subscriptions, an alternative to the advertising model in digital media?

Following our previous analysis of the different subscription models that are being implemented in the media sector, in this new issue of the Dossier evoca entitled "Subscriptions, the new black" we wanted to delve deeper into the implications for companies from the point of view of the media...

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Successful Organisation and Media Presence at the Marqués del Atrio Event with Palop and Juanito in Seville

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