News

The VINCI Autoroutes Foundation entrusts Proa with the communication of the 5th edition of the European Barometer of responsible driving.

The VINCI Autoroutes Foundation entrusts Proa Comunicación with the communication of the 5th edition of the European Barometer of Responsible Driving, the results of which will be presented in April. As every year, the foundation conducts a major survey of European drivers in 11 European Union countries to review the driving habits of Europeans. This barometer helps to identify risky behaviour and good practices, thus contributing to a better targeting of prevention recommendations in each country.

Created in February 2011, the VINCI Autoroutes Foundation for responsible driving is a laboratory, an observatory and an information tool designed to combat road safety. Its aim is to contribute to improving behaviour on the road and to help drivers to be responsible for their own safety. Its actions include: information campaigns to raise awareness of road risks, the funding of innovative scientific research into certain areas of dangerous driving which have yet to be explored or are poorly identified by road users and, lastly, the funding of associative and citizen initiatives in favour of responsible driving.

The 4th edition of the Barometer, presented in April 2017, left some conclusions as follows:

  • Swedes are considered by Europeans to be the best drivers: 38% of them consider themselves to be the most responsible drivers in Europe, which is consistent with their accident performance (27 fatalities per million inhabitants, compared to an average of 50 in Europe).[1]. They are followed by the Germans and the Dutch, while the British appear in fourth position;
  • In contrast, Italians are considered the least responsible drivers in Europe.This sentiment is shared by 27% of Europeans. They are followed by the Greeks (18%) and the Poles (16%). The French are in fourth place, tied with the Spanish (8%). It is worth noting that these five countries put their own country at the top of the ranking of the least responsible drivers.

 

Borja Sémper participates in PROA Comunicación's 'Diálogos de Actualidad'.

Borja Sémper, campaign spokesman and deputy secretary for Culture and Open Society of the Partido Popular, took part last Monday in a new edition of PROA Comunicación's "Diálogos de Actualidad", where the economic and political keys of the next legislature were analysed, as well as the evolution of the current political...

AEDyR relies on PROA Comunicación to strengthen its communication strategy

The Spanish Association of Desalination and Reuse (AEDyR), an organisation that has been leading the desalination and water reuse sector in Spain for 25 years, has chosen PROA Comunicación to develop and execute its communication strategy. PROA Comunicación will be responsible for reinforcing its positioning as a benchmark in the...

LiniCom chooses Proa Comunicacion to develop its communication strategy in Spain

LiniCom, a leading in-image and video advertising company, has selected Proa Comunicación to develop its communications strategy in Spain. An expert in ecommerce, targeting and image contextualisation, LiniCom has one of the largest premium in-image advertising inventories in the digital advertising sector. Its...

Álvaro Merino -- "In a high-performance team, talent must have a collective essence".

Álvaro Merino, expert in leadership, talent and team organisation. In 2016 he participated as academic director in the launch of the Real Madrid University School alongside Jorge Valdano. He is the driving force behind the company 3'59, from where he provides comprehensive solutions to business and sports organisations and accompanies sportsmen and women in...

Proa Comunicación collaborates with Hands 2017

Proa Comunicación will participate one more year in the charity auction Hands 17, of the Emalaikat Foundation, an NGO dedicated to the creation and development of sustainable water resources in Africa. The auction will be held on 12 December in Madrid (Casa Club C/Pinar 17) and the entire proceeds will go to the Emalaikat...

--José Ramón Magarzo signs with PROA

PROA, a communications and reputation management consultancy, has hired José Ramón Magarzo as senior advisor. He has more than 40 years of experience in the consultancy sector and will collaborate with PROA, providing clients and the firm with his knowledge and experience...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.