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The VINCI Autoroutes Foundation entrusts Proa with the communication of the 5th edition of the European Barometer of responsible driving.

The VINCI Autoroutes Foundation entrusts Proa Comunicación with the communication of the 5th edition of the European Barometer of Responsible Driving, the results of which will be presented in April. As every year, the foundation conducts a major survey of European drivers in 11 European Union countries to review the driving habits of Europeans. This barometer helps to identify risky behaviour and good practices, thus contributing to a better targeting of prevention recommendations in each country.

Created in February 2011, the VINCI Autoroutes Foundation for responsible driving is a laboratory, an observatory and an information tool designed to combat road safety. Its aim is to contribute to improving behaviour on the road and to help drivers to be responsible for their own safety. Its actions include: information campaigns to raise awareness of road risks, the funding of innovative scientific research into certain areas of dangerous driving which have yet to be explored or are poorly identified by road users and, lastly, the funding of associative and citizen initiatives in favour of responsible driving.

The 4th edition of the Barometer, presented in April 2017, left some conclusions as follows:

  • Swedes are considered by Europeans to be the best drivers: 38% of them consider themselves to be the most responsible drivers in Europe, which is consistent with their accident performance (27 fatalities per million inhabitants, compared to an average of 50 in Europe).[1]. They are followed by the Germans and the Dutch, while the British appear in fourth position;
  • In contrast, Italians are considered the least responsible drivers in Europe.This sentiment is shared by 27% of Europeans. They are followed by the Greeks (18%) and the Poles (16%). The French are in fourth place, tied with the Spanish (8%). It is worth noting that these five countries put their own country at the top of the ranking of the least responsible drivers.

 

Proa Comunicación collaborates with "Drops for Life", the Emalaikat Foundation's charity dinner on World Water Day

On 22 March, to celebrate World Water Day, the charity dinner "Drops for Life" will take place. This event, organised by the Emalaikat Foundation, will be held in the restaurant El invernadero de los Peñotes and will have the collaboration of Proa Comunicación....

Proa Comunicación takes part in the VII edition of the Evoluciona programme

Proa Comunicación participated on Friday 8th September in the first workshop of the seventh edition of the programme 'Evoluciona, high female performance in healthy and efficient work environments' organised by FEDEPE and held at the headquarters of Mahou-San Miguel. The training workshop, funded by the Spanish Ministry of Health, Social Services and Employment, was held at the...

Real IS AG chooses Proa Comunicación to organise the event of its presentation in Spain.

The German real estate asset manager Real IS AG, one of the largest in the world, specialising in real estate investments in European markets for institutional clients, has chosen Proa Comunicación to organise what will be the presentation event of its brand and business model in Spain. The...

Arnaud Dupui-Castérès: “It is no longer possible to approach public affairs exclusively from a lobbying point of view”.”

We interviewed Arnaud Dupuis-Castérès, president of Vae Solis Corporate and strategic partner of PROA Communication in France, to discuss how increasing geopolitical volatility, European regulatory integration and reputational pressure are transforming the role of strategic communication and public affairs in Europe. In recent years,...

-- Solintal Proa Sailing Team, bronze in the Spanish J80 Championship, which makes them winners of the J80 National Circuit 2022.

The Solintal Sailing Team, sponsored by PROA, finished third in the Spanish J80 Championship - Gestilar Trophy, held in Galicia with almost 40 sailboats competing. The Cantabrian team climbed to third place on the podium behind Juan Carlos Ameneiro's Alboroto, which finished third in the...

Proa Comunicacion joins the Woman Forward Foundation as a trustee

Proa Comunicación, which has been supporting different projects and initiatives of the Woman Forward Foundation, has joined as a patron of this institution that seeks to increase the participation of women in the decision-making spheres of the economic sphere, focusing on the relationship that this has with the defence...

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