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The VINCI Autoroutes Foundation entrusts Proa with the communication of the 5th edition of the European Barometer of responsible driving.

The VINCI Autoroutes Foundation entrusts Proa Comunicación with the communication of the 5th edition of the European Barometer of Responsible Driving, the results of which will be presented in April. As every year, the foundation conducts a major survey of European drivers in 11 European Union countries to review the driving habits of Europeans. This barometer helps to identify risky behaviour and good practices, thus contributing to a better targeting of prevention recommendations in each country.

Created in February 2011, the VINCI Autoroutes Foundation for responsible driving is a laboratory, an observatory and an information tool designed to combat road safety. Its aim is to contribute to improving behaviour on the road and to help drivers to be responsible for their own safety. Its actions include: information campaigns to raise awareness of road risks, the funding of innovative scientific research into certain areas of dangerous driving which have yet to be explored or are poorly identified by road users and, lastly, the funding of associative and citizen initiatives in favour of responsible driving.

The 4th edition of the Barometer, presented in April 2017, left some conclusions as follows:

  • Swedes are considered by Europeans to be the best drivers: 38% of them consider themselves to be the most responsible drivers in Europe, which is consistent with their accident performance (27 fatalities per million inhabitants, compared to an average of 50 in Europe).[1]. They are followed by the Germans and the Dutch, while the British appear in fourth position;
  • In contrast, Italians are considered the least responsible drivers in Europe.This sentiment is shared by 27% of Europeans. They are followed by the Greeks (18%) and the Poles (16%). The French are in fourth place, tied with the Spanish (8%). It is worth noting that these five countries put their own country at the top of the ranking of the least responsible drivers.

 

Proa Comunicación supports the Luca de Tena Foundation's "Journalism Laboratory" project to promote research into new journalistic trends.

The Luca de Tena Foundation has signed agreements with leading institutions such as NiemanLab of Harvard University, Tow Knight Center of the City University of New York (CUNY), Boston University and the Engagement Lab of Emerson College for the translation and dissemination of contents of the...

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"The future of journalism is to be ethical, moral, rigorous and of high quality".

The former editor of El Mundo, David Jiménez, said that "the future of journalism is to be ethical, moral, rigorous and of quality" during an observatory held at Proa Comunicación on Wednesday 4 March. After a quick review of his professional career, since he joined El Mundo, the former editor of...

-- Activa Global Flexible SICAV entrusts PROA to manage its communication strategy

Activa Global Flexible SICAV, a collective investment institution registered with the Comisión Nacional del Mercado de Valores, has chosen PROA for the provision of specialised financial communication services, with the aim of strengthening its positioning in the Spanish market, in the segment of institutional investors, UHNWI and HNWI.....

PROA Comunicación analyses the challenges faced by the defence industry in a new Observatory

PROA Comunicación, in collaboration with the Spanish Atlantic Association, hosted a meeting on Thursday 29 June entitled "War and peace in the global market", which analysed the situation of the defence industry, the war in Ukraine and NATO's current position. Three leading figures...

-- Solintal Sailing Team, runner-up in the 37th Prince of Asturias J80 Trophy

The Solintal Sailing Team, with the sporting sponsorship of PROA, has climbed to the second step of the podium of the 37th Prince of Asturias Trophy in the J80 category held last weekend in Galician waters. Organised by Monte Real Club de Yates de Bayona and the Escuela...

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