How to Manage Reputational Scandals

PROA, a través de su socia directora, Lucía Casanueva, estuvo presente el pasado viernes en la entrega de medallas de la Asociación Dignidad y Justicia. Lucía Casanueva fue la encargada de presentar este acto en el que se reconoce a personas que han destacado en la lucha contra el terrorismo...

Carlos Salas, expert journalist in storytelling and professor collaborator for Proa Communicación, details what has changed in society so that storytelling, whose practice was linked more to the world of narrative and journalism, has entered the business and political environment in the last few years. Carlos details what people mean...

Valvanuz Serna Ruiz, socia directora de PROA, entrevista a Enrique Arribas, presidente de la Asociación de Marketing de España (AMKT) y director de Marketing, Corporativo y Marca del Grupo Santander. Ambos reflexionan sobre los valores intangibles de la empresa –reputación, transparencia, autenticidad, entre otros –, la disciplina del Marketing y...

The Communication department is still undervalued within companies. The Communication Director must acquire management training. Study plans must be more multidisciplinary. But it is a feminized sector and with great job opportunities. Any of the previous sentences could have been the title of an event organized last Thursday, March 14,...

How to eat a rival’s toast by going one step further in sponsorships. For decades Coca-Cola has established itself as the great brand that it is, among other things, due to its omnipresence and creativity in sports sponsorships. However, in the mid-nineties, one day, a small Austrian company called RedBull...

«The secret to success is hard work, continuous learning and collaborating with others, not blocking yourself off, but sharing points of view,» Olga Cuenca summarizes. The doctor, founder and former president of Llorente y Cuenca, artist (who goes by the pseudonym Ty Trias) and advisor in various businesses spoke at...