News

Venezuela in eight days

The conflict in Venezuela will not be solved in eight days, although Pedro Sánchez has asked for this deadline to call elections, leading the weak common position of the European Union, which also demands a choice between a legitimate electoral process or a "no-confidence vote". European recognition of Guaidó. But the political conflict initiated by Chávez; based on the inequalities caused by oil and the manipulations of leftist Caribbean populism; sprinkled with propaganda by the new Bolivarian despoilers; illiberal first and illegitimate later; and finally reconverted into a tragicomedy by Nicolás Maduro, has produced a social fracture and an economic crisis from which Venezuela will take time to emerge.

However, internal division and political chaos are not the only elements that hinder a negotiated solution. In these long years of the century, the Venezuelan conflict has progressively globalised to the point of becoming just another piece on the geopolitical chessboard. On one side are the United States, most of the main Latin American countries and democratic Europe, which we still are. On the other are Russia, China and Turkey, which see Venezuela as a pawn that can be exchanged for a favourable solution in Syria and Ukraine, or for the bishop of the trade war. Venezuelans have gone from queues and hyperinflation to the world of global politics, without having anything to put in their mouths.

And Europe is looking for a place of its own that is within democratic parameters but outside of American speculations that have one hand tied and the other is the hand of Donald Trump. A place that only knows well Felipe Gonzálezwhich is to choose democracy, economy and energy over socialism and ruin. But the right middle ground is only right if it lies between two evils. And that is why the balance between democracy and non-democracy is not half-democracy or the eight-day ultimatum. It is legitimate democratic restoration.

By José María Peredo
Professor of Communication and International Politics, European University

Rafael Villaseca, at the PROA Comunicación Observatory: "We are in the middle of a process of change".

Rafael Villaseca, former CEO of Gas Natural Fenosa and current President of the Naturgy Foundation, participated in the Proa Communication Observatory held at the Boston Consulting Group headquarters on Wednesday, April 10. Rafael Villaseca is an industrial engineer from the Polytechnic University of Catalonia and an MBA from IESE. He...

Pablo de Villota -- Communication lessons that Formula 1 and Marc Gené could give to Alberto Garzón

It is not the first time that when the Minister for Consumer Affairs, Alberto Garzón, speaks, the bread rises. His declarations have on more than one occasion generated enormous controversy, from which he has defended himself by arguing that he was misinterpreted or, as in the most recent case, that his words were...

Pablo de Villota writes in El Confidencial about the return of tobacco companies to Formula 1.

The director of the Sports & Entertainment Area of Proa Comunicación, Pablo de Villota, writes an article in El Confidencial about how and why tobacco companies have returned to Formula 1. De Villota explains how tobacco brands are taking advantage of certain loopholes in the law to sneak into the Formula 1...

Marketing outsourcing, the solution for businesses

In Spain, SMEs and the self-employed account for practically the entire business network. The so-called "startups" have received investment exceeding 1,200 million last year 2018 (9 times more than 8 years ago). There are many things that unite them all, but undoubtedly one of the most important is...

Gamma Health

LAUNCH OF WISEPROTECT MASK Service Leadership and corporate positioning Healthcare Sector Responsible Lucia Casanueva, Valvanuz Serna, Álvaro Ramos, Lorena Saura Challenge Communicate the distribution in Spain of WiseProtec, the first hygienic mask that inactivates COVID-19, and highlight the characteristics that differentiate it from its direct competitors,...

Check on the King Steven Spielberg

It is obvious that any communication campaign must be sustained over time. The peculiarities of each sector or company determine a specific strategy and, nevertheless, the common denominator of communication is time and dedication, in addition, of course, to professionalism. In a world...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.