News

GSS Group entrusts Proa Comunicación to reinforce its communication strategy

The GSS Groupthe leading Spanish multinational in customer services, has entrusted Proa Comunicación with the task of reinforcing its communication strategy in Spain and Latin America.

Since its foundation in 1986, Grupo GSS has been working with major companies and public institutions in the Spanish and Spanish-speaking markets. Currently, it is present not only in Spainin the main countries of Latin America, such as Mexico, Colombia, Ecuador, Chile, Peru, Brazil and Argentina, as well as in the United States..

Grupo GSS has a management team with more than 25 years of experience in the sector and develops integrated solutions through all contact channels. One of its main commitments is to be an international leader in offering real-time customer management in a comprehensive and multichannel manner based on innovative solutions.

It also belongs to the Spanish Association of Customer Experience Companies (CEX), which brings together the most important companies in the Contact Centre and Customer Experience sector in Spain.

Raúl Calleja (SHOW2BE) -- "What is not taught, what is not communicated, is not sold".

Raúl Calleja, Event Manager of SHOW2BE, a new trade fair operator that bases its activity on new disruptive technologies and trade fair marketing 3.0, states in this interview with PROA that communication is an intrinsic part of the trade fair proposal from the point of view of both the organiser and the participants and that it is an essential part of...

UNE relies on PROA to strengthen its communication strategy

The Spanish Association for Standardisation, UNE, has placed its trust in PROA for the development and execution of its communication strategy. The consultancy firm will work on improving the positioning and relevance of the association. To do so, PROA will focus on two aspects: on the one hand, it will promote the relevance of the association and...

Diálogo de Actualidad: "Authentic female leadership".

PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, held on 14 March a new edition of its Current Affairs Dialogues with the participation of Lourdes Garzón, director of the magazine MujerHoy and WomenNOW. Image gallery of the Dialogue...

-- Antonio García Villanueva, new senior consultant at PROA

Antonio García Villanueva joins PROA as a senior consultant of the firm. An expert in corporate communication and marketing, he holds a master's degree in Digital Communication and Social Networks from the Universidad Europea de Madrid, and a master's degree in Leadership and Civic Commitment from the Universidad CEU San Pablo. With...

--Roberto Ruiz Ballesteros joins PROA to head up the Litigation Communications Department.

PROA has incorporated the investigative and court journalist Roberto Ruiz Ballesteros to its team. The professional will be responsible for the Litigation Communication Department of the consultancy firm. With more than 20 years of experience in different media, Ruiz Ballesteros faces the task of setting up a new team of...

A new reputation management model based on the expectations that really matter to stakeholders

PROA Comunicación advisor Juan Cardona presented a new corporate reputation management model at the AEMARK 2023 International Marketing Congress, held at ESIC University (Madrid). The model is the result of the work carried out by the "Intelligence & Society" Research Group at the University of...

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GSS Group entrusts Proa Comunicación to reinforce its communication strategy

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