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The Importance of Managing Crisis Communication

"Crisis communication is increasingly important in companies. It is a threat to relations with a target audience and as relations are increasingly weak, any threat can break them. Ideally, crisis communication should not be seen as the last link, but as another link in prevention and preparation". Yago de la Cierva, Director of Crisis Communication at the agency PROA Comunicación, explains why crisis communication is so important and what the experience of an external consultant in managing a crisis can contribute. In addition, he explains how the Boeing crisis could have been better managed.

Home confinement

It's a big virus that when I talk or cough, it drops to the ground at only one metre twenty. It's a single-stranded ribonucleic acid virus, and it has the spike-like glycoprotein that recognises the cells of the lung alveoli and uses them to replicate, it keeps...

Roberto Ruiz Ballesteros -- What if we start by not prejudging ourselves?

In order to mitigate the damage caused by the pain of the news, it would be good to reflect on how we express our opinions on social networks, at dinners with friends or even in our own work environment. It is very difficult to recognise that one's own judgement on important things is not formed. That...

In the face of stock market falls caused by the coronavirus, it is advisable to persevere.

Despite the profound health crisis caused by the coronavirus, and its enormous impact on the financial markets and the economy, some experts are advising people to remain calm and persevere in investing in equities. This is the case of Banco Mediolanum, which has released a video prepared by its own staff....

Rethinking communication

In these days of obligatory stopover, which provide time to read more calmly and to stop and think, I am left with the following reflection by the British philosopher John Gray: "One advantage of quarantine is that it can be used to renew one's ideas. To cleanse the mind and to think about how to live...

José M. de Areilza Carvajal --"We have to think again about the European ideal".

José María de Areilza Carvajal, Secretary General of ASPEN Institute Spain, Professor and holder of the Jean Monnet Chair at ESADE, has participated in a new PROA video in which he has presented his vision on the doubts of the European Union model and the credibility of the European Union system....

The beginning of regulatory constraints in the internet sphere: Facebook's content advisory board

The continuous technological progress, together with the existence of an increasingly globalised and connected world, must be accompanied by a normative regulation that establishes the limits of what is permitted and what is an infringement of rights and freedoms, as well as of institutions or bodies that are not only allowed but also...

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The Importance of Managing Crisis Communication

More conversations, more ideas, more PROA. Follow us on our networks.

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