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Rafael Villaseca, at the PROA Comunicación Observatory: "We are in the middle of a process of change".

Rafael Villaseca, former CEO of Gas Natural Fenosa and current President of the Naturgy Foundation, participated in the Proa Communication Observatory held at the Boston Consulting Group headquarters on Wednesday, April 10.

Rafael Villaseca is an industrial engineer from the Polytechnic University of Catalonia and an MBA from IESE. He was CEO of Gas Natural Fenosa for thirteen years. He currently chairs the Naturgy Foundation (formerly Gas Natural Fenosa) and is a board member of Cementos Molins and VidaCaixa, as well as a member of the Advisory Committee of Foment del Treball Nacional and a member of the Spanish Chapter of the Club of Rome.

Among his recognitions, he is notable for the aforementioned award for the best CEO of the year of the 2010 edition of the Platts Global Energy Awards, the most prestigious awards in the energy sector, which was awarded in New York. This award, which recognizes the professional career and the most recent achievements of its recipient, values strategic vision, decision and leadership, as well as the demonstration of a clarity of vision, judgment and sufficient motivation of directives to transform their organizations.

The Proa Communication Observatories

The Proa Observatories are discussion forums complemented by the participation of prominent executives, politicians and professionals. They were enacted with the purpose of becoming a laboratory of ideas, where genuine dialogue is fostered to debate current business issues as well as discuss corporate reputation, branding and public relations as important elements for businesses to improve and succeed.

Among the distinguished guests who have participated in these forums are economist Manuel Conthe, President of Red Eléctrica Spain Jordi Sevilla, former Minister of Education, Culture and Sport José Ignacio Wert, writers Pablo D'Ors and Pilar Urbano, Director of External Communication at Deloitte Antonio Belmonte, Director of Communication and Institutional Relations at El Corte Inglés José Luis González-Besada, the High Commissioner for the Spanish Brand Carlos Espinosa de los Monteros, Director General of the OJD Manuel Sala and IESE Professor Yago de la Cierva, editor of Innovación Digital de Vocento Borja Bergareche and the President of Multinacionales por Marca España José María Palomares, among others.

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