News

The challenges of Brand Spain

Javier Martín-Domínguez, President of the International Press Club, hashas analysed the challenges of Brand Spain in the videos of Proa Comunicación's tenth anniversary. He also summarised the evolution of communication and how it has been influenced by the irruption of new technologies, giving as an example the decisive role of social networks in the currents of opinion on Brexit and the US elections.

How to plan a digital communication strategy for a tourist destination

The Comtur 2.0 project, in which teachers from the Universities Rovira i Virgili, Malaga, Vigo and Surrey (U.K.) participated, focused on the study of the use and influence of social media and communication 2.0 in tourism decision-making between 2013 and 2016....

PROA Report -- A Dummies' Guide to the European Funds

Knowing the criteria of the European Union allows us to foresee the lines of action of the Spanish Government and the Autonomous Communities when it comes to distributing loans and subsidies. It will be as important to comply with the indicated requirements as it will be to correctly articulate private collaboration with the different levels of the Administration...

Professional and public person -- Confidential

Communication of disputes

HOW TO RESTORE A DAMAGED REPUTATION IN A COURT CASE...

Lucía Casanueva -- "I think the time has come to look at the world in women's terms.

Lucía Casanueva, managing partner of PROA, responds in an interview with Muy Segura magazine on the most current issues. Lucía Casanueva says that when she founded PROA she thought there was room to create a boutique communications company with clients from different sectors in which the company would seek to...

Three things to avoid when organising events

Organising a big event is a challenge for any company. Getting reliable speakers who can attract an audience eager to listen to them is the first step to success. Filling the chosen room with a suitable auditorium is also a tough job to compete for...

Manuel Conthe, protagonist of the Proa Communication Observatory

Coinciding with the opening of our new offices, located on Gran Vía 39 first floor, Proa Comunicación has resumed the celebration of the Communication Observatories in which, as you know, we address current issues with a relevant speaker. Well, the thirteenth edition of the Proa Observatory of...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

The challenges of Brand Spain

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.